There is no exact dupe for Cetaphil Brightness Creamy Cleanser Niacinamide. The nearest formula is I'm from Rice Whip Facial Cleanser (68% match), which shares 3 of the original's 14 key ingredients (Niacinamide, Glycerin and Myristic acid).
Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
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Note: Ingredient concentrations are estimated; products aren't lab-tested. A close match doesn't guarantee the same feel.
