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Can the product deliver on its promises?

See a mistake?
What does the product description say?
"It provides intense nourishment for 24 hours and repairs atopic-prone, dry skin for long-lasting comfort."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, saccharide isomerate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter extract, helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold

How honest is this product?

Promise Can it deliver?
Total Promises Fulfilled score: 75/100.

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
6.7% - 8.2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.6% - 5.6%
Helps to soften the upper layer of the skin without creating a greasy texture
3.2% - 4%
A great emollient that can also have anti-oxidant properties
2.5% - 3%
Helps soften the skin and attract water to its upper layer. Helps create nice product texture
2% - 2.5%
Helps create a nice product feeling on the skin and help soften its upper layer
1.7% - 2.1%
An emollient that helps soften the skin
1.5% - 1.8%
Helps soften the upper layer of the skin
1.2% - 1.5%
0.95% - 1.15%
Helps water and oil mix together
0.7% - 1%
An emollient. Could be irritating
0.55% - 0.8%
An emollient that softens the skin
0.55% - 0.8%
Helps attract water to the upper layer of the skin
0.45% - 0.65%
0.45% - 0.65%
Helps preserve products and creates a nice product texture
0.45% - 0.65%
A preservative
0.3% - 0.55%
A preservative
0.25% - 0.45%
Used to create a thicker product consistency
0.25% - 0.45%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.45%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.2% - 0.4%
Used to stabilize product formulations
0.15% - 0.3%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.25%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.1% - 0.2%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.15%

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Scientific Sources