Judging from the ingredient list, "By Wishtrend - Vitamin 75 Maximizing Cream" works well for improving skin hydration This moisturizer uses a good combo of humectants and emollients. These both types of ingredients are essentials for improving the skin hydration and keeping the skin barrier healthy. Panthenol, arginine, betaine, glycerin and butylene glycol in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (arginine, beeswax, caprylic/capric triglyceride, dimethicone and helianthus annuus seed oil) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
Ingredient callouts
- An effective concentration of Panthenol (pro-vitamin B5) - about 0.55% - 1.25%. Panthenol helps strengthen the skin barrier, improve hydration and reduce inflammation in skin.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: allantoin
Irritation risk
There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
About the brand
According to Cruelty-Free Kitty "By Wishtrend" is cruelty free and so is its parent company.
Price
The product retails from 39.00A$ up to 43.00A$ in Australia, for 38.00CA$ in Canada, from 14.00$ up to 23.80$ in the United States and for 32.11£ in the United Kingdom.
For a detailed price comparison: click here.
