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Can the product deliver on its promises?

WIMJ summary for sun protection

This product does not offer good protection against UVA rays.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
titanium dioxide
Offers UVB protection
Does not offer UVA I protection
Offers UVA II protection
Is photo stable
See a mistake?
Promise
What does the product description say?
"Clinically shown to reduce the look of deep wrinkles and improve skins firmness with natures best ingredients in a lightweight moisturizer with SPF 30."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - magnesium aluminum silicate - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Renewal Firming Day Lotion"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium lactate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, caprylic/capric triglyceride.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Anti-aging
Moisturizing
Total Promises Fulfilled score: 60/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
7.5%
Declared
Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
5%
Declared
A weak sunscreen that protects against the sun rays that cause sunburn (UVB) and is somewhat effective against the UVA rays. It is quite stable and can help stabilize other, more vulnerable, sunscreen ingredients like Avobenzone. It is an organic, or so called "chemical" sunscreen
7%
Declared
Same as oxybenzone. Protects in the UVB and short UVA range. In small concentrations, used to stabilize product formulation. Can be irritating. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can penetrate the skin and get absorbed into bloodstream faster than other popular filters available in the US. The study that produced this finding did not address any potential health effects of the absorption
6%
Declared
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
5.7%
Declared
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
5.4% - 6.6%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
5.6% - 6.8%
Helps soften the upper layer of the skin
4.2% - 5.2%
Helps oil and water mix together and works as a cleansing agent
3% - 3.6%
Helps stabilize emulsions and create a nice product texture
2.4% - 3%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.8% - 2.2%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
1.7% - 2.1%
Helps to soften the upper layer of the skin
1.2% - 1.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.95% - 1.15%
0.7% - 1.05%
Helps oil and water mix together while softening the upper layer of the skin
0.65% - 1%
Helps oil and water mix together and works as an emollient
0.65% - 0.95%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.45% - 0.7%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
0.55% - 0.8%
A plant extract that can contain an antioxidant compound
0.4% - 0.65%
A plant extract containing sugars that might help attract water to the upper layer of the skin. Is claimed by the manufacturer to help reduce pore size but evidence is lacking
0.35% - 0.65%
Can have some moisturizing properties due to its sugar content
0.3% - 0.6%
A good emollient that helps soften the skin and helps repair its barrier function
0.35% - 0.65%
0.35% - 0.65%
A plant extract that can be irritating. It might contain a compound anthocyanin that could be helpful in neutralizing free radicals
0.25% - 0.5%
0.25% - 0.45%
0.25% - 0.45%
0.25% - 0.45%
0.25% - 0.45%
Helps water and oil mix together
0.25% - 0.5%
Non-drying alcohol that helps water and oil mix together. Also serves as an emollient
0.35% - 0.6%
Used to create a nice product texture
0.3% - 0.6%
Used to create a thicker product consistency and stabilize the formulation
0.25% - 0.5%
0.25% - 0.4%
0.3% - 0.55%
An emollient that helps soften the skin
0.3% - 0.6%
The same compound that is used safely in dental implants and bone cements. In cosmetics, it is used to improve the consistency of products
0.45% - 0.7%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.3% - 0.6%
Helps oil and water mix together
0.25% - 0.5%
Helps oil and water mix together
0.35% - 0.6%
Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation
0.3% - 0.55%
Used to create a thicker product consistency
0.25% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.3% - 0.55%
An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties
0.25% - 0.5%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.3% - 0.55%
Used to stabilize product formulations
0.3% - 0.55%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.25% - 0.5%
A preservative
0.25% - 0.45%
Naturally present in skin and helps to attract water to its upper layer
0.25% - 0.45%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.25% - 0.45%
A preservative
0.25% - 0.4%
A preservative
0.25% - 0.45%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.2% - 0.4%

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