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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Upon contact with the skin, an intense burst of antioxidants releases and fights free radicals to rejuvenate facial skin, enhancing a youthful, healthy appearance Directions Apply an even layer to cleansed facial and neck skin."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

See a mistake?
Promise
What does the product description say?
"Hydra Power Moisturizing Cream"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, mannitol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
6.2% - 7.5%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
4.4% - 5.4%
Used to stabilize the product formulations and works as an emollient
2.8% - 3.4%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
2.4% - 2.9%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2% - 2.4%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.7% - 2.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.5% - 1.9%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
1.2% - 1.4%
Has astringent properties. Creates a tightening and drying effect on the skin. Can be irritating
0.95% - 1.15%
Helps to attract water to the upper layer of the skin
0.7% - 1.05%
Can be used to help absorb oil as well as add volume and imporve texture of products.
0.75% - 1.1%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.55% - 0.85%
A colorant. Usually well-tolerated
0.55% - 0.8%
Used as a fragrance. Rarely causes irritation
0.45% - 0.7%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.55% - 0.8%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.6% - 0.9%
0.45% - 0.7%
Absorbs oil and moisture helping to create a dryer product finish
0.5% - 0.8%
Used to create a thicker product consistency and stabilize the formulation
0.4% - 0.6%
A red colorant made of iron oxide. Typically is not irritating
0.35% - 0.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.3% - 0.6%
Helps water and oil in the product mix well together and improves product texture
0.3% - 0.6%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.4% - 0.6%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.3% - 0.55%
A great emollient that can also have anti-oxidant properties
0.35% - 0.6%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.35% - 0.6%
A plant oil that might have an antibacterial and some antioxidant effect. Is a common allergen and irritant
0.25% - 0.45%
Used as a fragrance
0.25% - 0.45%
A plant extract that might have some anti-oxidant and anti-inflammatory properties but evidence for effectiveness in skin is missing
0.2% - 0.4%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.25% - 0.45%
A plant oil that is effective in reducing irritation in skin, restore the barrier function and support its hydration
0.25% - 0.5%
The ingredient is not recognized
TBC
A plant extract that one one hand, can contain compounds that can help calm down skin irritation, but, on the other hand, its other compounds (especially fragrant ones) can themselves be irritating
0.15% - 0.25%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.2%
0.1% - 0.2%
A plant extract that can contain an irritating essential oil. Might have some anti-oxidant effect, but evidence is lacking
0.05% - 0.15%
0.05% - 0.1%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.1% - 0.15%

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WIMJ similarity score
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Potential Irritants
All ingredients
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Questions

Scientific Sources