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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"At the heart of the formula is the HG antioxidant, vitamin C which helps to coax collagen production into gear as well as thwarting age spots and brightening your complexion in general."
WIMJ summary for anti-aging

This product can help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness because it contains ascorbic acid.

Keep in mind that it typically takes at least 6 weeks to notice any results because the changes that are needed to improve fine lines and elasticity happen in the deeper layers of the skin. No topical anti-aging product can “erase” wrinkles or fully reverse signs of aging.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
Promise
What does the product description say?
"With continuous use over time, skin appears more unified in tone and texture with an enviable luminosity."
WIMJ summary for evens skin tone

This product can help reduce hypepigmentation and even out the skin tone because it contains the following effective ingredients: ascorbic acid.

The following ingredient (ingredients) in this product might be helpful, but there is no evidence to confirm that it actually can help even out the skin tone: glycyrrhiza glabra root extract.

Keep in mind that you would need to apply any topical skincare targetted at hypigmentation consistently for a couple of months to get a result. No topical skincare product can help get rid of hyperpigmentation (including post-acne marks and age spots) instantly.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Working to revive lacklustre complexions, the serum encourages radiant-looking skin, while hydrating and providing a soothing effect."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ascorbic acid) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Evens skin tone
Moisturizing
Total Promises Fulfilled score: 91/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
6.8% - 10.1%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.7% - 5.5%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
2.7% - 4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Used to create a thicker product consistency
1.4% - 2.1%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.15% - 0.55%
Helps thicken the product formula and create a nice product formulation
0.85% - 1.3%
A preservative
0.45% - 1.1%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.3% - 0.7%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.5%
0.05% - 0.3%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.1% - 0.45%
A plant extract that might have some anti-oxidant effect in skin, but evidence is lacking
0.05% - 0.15%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources