Biore Clear & Bright AHA Clay Face Mask
- Exfoliation
- Evens skin tone
- Moisturizing
- Vitamin C
- cetyl alcohol
- glycerin
- kaolin
- +1 more

Price comparison
Can the product deliver on its promises?
Promise
What does the product description say?WIMJ summary for evens skin tone
Effective ingredients missing or their concentration is too low
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
HIGH |
Promise
What does the product description say?WIMJ summary for exfoliation
This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.
WIMJ summary for moisturizing
This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).
Ingredient | Effectiveness | Concentration | Irritancy |
---|---|---|---|
HIGH | |||
MEDIUM
| |||
LOW
|
How honest is this product?
Promise | Can it deliver? |
---|---|
Exfoliation | |
Evens skin tone | |
Moisturizing |
Potential irritants

Ingredient | Irritancy | Skin Benefit |
---|---|---|
ethylhexylglycerin | ||
acrylates/c10-30 alkyl acrylate crosspolymer | ||
parfum |
Ingredients by volume
Ingredient | Estimated concentration |
---|---|
Plain old water
| 40% - 60% |
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
| 5% - 7.4% |
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
| 3.6% - 5.3% |
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