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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Improves skin's tone and texture for a healthy, bright complexion."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"With Yuzu Lemon, is a natural source of Vitamin C, known for its ability to balance and brighten With Papaya, which contains natural enzymes known to smooth skin by removing dead skin buildup Dermatologist tested Non-Comedogenic (won't clog pores) Oil-free Vegan Friendly Eco-Friendly Packaging More Product Information"
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

See a mistake?
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Exfoliation
Evens skin tone
Moisturizing
Total Promises Fulfilled score: 0/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
5% - 7.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.6% - 5.3%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.2% - 3.4%
A preservative
2% - 3%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.8% - 2.6%
Helps oil and water mix togehter and creates a nice product texture
1.6% - 2.3%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
1.3% - 2%
Used to create a thicker product consistency
1.1% - 1.6%
An aromatic blend of unspecified and possibly irritating ingredients
0.85% - 1.25%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.8% - 1.2%
Used to adjust the product's pH
0.4% - 1%
Stabilizes the product formulation
0.35% - 0.85%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.35% - 0.8%
Can work as an exfoliant but is typically used to adjust the product pH
0.3% - 0.7%
Helps adjust pH in products
0.3% - 0.7%
0.4% - 0.9%
Helps adjust the product pH
0.15% - 0.6%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.15% - 0.5%
0.1% - 0.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.4%
A fragrance. Can be irritating
0.1% - 0.3%
A fragrance with jasmine smell. A likely irritant
0.05% - 0.3%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.3%
A fragrance. Can be irritating
0.05% - 0.2%
0.05% - 0.2%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.05% - 0.2%

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