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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Adjusts to complement every skin tone."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"This gold infused, hydrating illuminator gives an instant, healthy glow."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, simmondsia chinensis seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.7% - 5.7%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
4.2% - 5.1%
Used to improve the product consistency and soften the upper layer of the skin
3.2% - 3.9%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
2.4% - 2.9%
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
2.5% - 3.1%
An emollient that helps to soften the skin and create a pleasant product texture and stabilize the formulation
1.6% - 2%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.5% - 1.9%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
1.3% - 1.6%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.1% - 1.4%
Helps water and oil mix together
0.75% - 1.1%
Helps oil and water mix together. Has some emollient properties
0.7% - 1.05%
Used to create a thicker product consistency
0.65% - 0.95%
Used to create a silky product texture and add volume to products
0.55% - 0.8%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.55% - 0.85%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.5% - 0.7%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.5% - 0.7%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.5% - 0.75%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.45% - 0.65%
A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating
0.25% - 0.5%
Used to absorb oil and can temporarily mattify skin
0.45% - 0.65%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.3% - 0.55%
Used to adjust pH of the product and can help improve the product's smell
0.3% - 0.55%
Can work as an exfoliant but is typically used to adjust the product pH
0.25% - 0.45%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.5%
A preservative
0.25% - 0.45%
A colorant. Does not have any proven benefits in skin
0.25% - 0.45%
0.25% - 0.45%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.35% - 0.6%
0.2% - 0.35%
A preservative
0.15% - 0.3%
Carmine. A colorant. Can be an allergen
0.15% - 0.3%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.15% - 0.25%
A red colorant made of iron oxide. Typically is not irritating
0.1% - 0.25%
A colorant. Usually well-tolerated
0.1% - 0.2%
An iron oxide. Used as a colorant. Is usually well tolerated
0.1% - 0.15%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources