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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"With a moisturising formula, packed with hydrating sodium hyaluronate and vitamins C and E, this lightweight formula will stop creasing, fight signs of ageing and increase the vibrancy of eyeshadows in a single swipe."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"With a moisturising formula, packed with hydrating sodium hyaluronate and vitamins C and E, this lightweight formula will stop creasing, fight signs of ageing and increase the vibrancy of eyeshadows in a single swipe."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: sodium hyaluronate, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, methicone.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture
5.7% - 7%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
4.6% - 5.7%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
3.3% - 4.1%
Colorant
2.7% - 3.4%
Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
2.3% - 2.8%
Used to create a silky product texture and add volume to products
1.9% - 2.3%
Used to absorb oil and can temporarily mattify skin
1.8% - 2.2%
Helps water and oil mix together
1.4% - 1.7%
Absorbs oil and moisture helping to create a dryer product finish
1.4% - 1.7%
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
0.95% - 1.15%
Helps soften the upper layer of the skin and create a nice product consistency
0.8% - 1.2%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.7% - 1.05%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.75% - 1.15%
Used to create a thicker product consistency and soften the upper layer of the skin
0.65% - 1%
Helps oil and water mix together
0.65% - 1%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.65% - 0.95%
A colorant. Usually well-tolerated
0.55% - 0.85%
Helps oil and water mix together
0.55% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 0.75%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.55% - 0.8%
A type of clay that is used to thicken the product consistency
0.45% - 0.7%
Helps preserve products and creates a nice product texture
0.45% - 0.7%
An emollient that helps soften the skin and create a nice product texture
0.5% - 0.7%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.45% - 0.7%
A red colorant made of iron oxide. Typically is not irritating
0.5% - 0.7%
A type of silicone that helps soften the upper layer of the skin and reduces the water loss from the skin surface
0.5% - 0.75%
Is used to dissolve other ingredients and create nice product texture
0.5% - 0.75%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.45% - 0.7%
An iron oxide. Used as a colorant. Is usually well tolerated
0.5% - 0.7%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
0.45% - 0.7%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.5% - 0.7%
Used to create a thicker product consistency
0.5% - 0.75%
Helps water and oil mix together
0.55% - 0.8%
Helps create a more spreadable product texture
0.45% - 0.7%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.45% - 0.7%
Plain old water
0.45% - 0.7%
An emollient that helps soften the skin and can decrease moisture loss. Helps create a nice product texture
0.5% - 0.7%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.45% - 0.7%
Forms a protective film on the surface of the skin to prevent moisture loss. Gives a velvety feel to products while reducing tackiness
0.5% - 0.75%
Used to create a silky product texture and add volume to products
0.5% - 0.7%
Used to absorb oil and can temporarily mattify skin
0.55% - 0.85%
Helps water and oil mix together
0.5% - 0.75%
Absorbs oil and moisture helping to create a dryer product finish
0.55% - 0.85%
A type of silicone that helps water and oil mix together. Can help to soften upper layer of the skin
0.5% - 0.7%
Helps soften the upper layer of the skin and create a nice product consistency
0.5% - 0.75%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.45% - 0.7%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.5% - 0.75%
Used to create a thicker product consistency and soften the upper layer of the skin
0.5% - 0.75%
Helps oil and water mix together
0.5% - 0.75%
Helps oil and water mix together
0.5% - 0.75%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 0.75%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.55% - 0.8%
A type of clay that is used to thicken the product consistency
0.45% - 0.7%
Helps preserve products and creates a nice product texture
0.5% - 0.75%
An emollient that helps soften the skin and create a nice product texture
0.5% - 0.75%
A type of silicone that helps soften the upper layer of the skin and reduces the water loss from the skin surface
0.5% - 0.75%
Is used to dissolve other ingredients and create nice product texture
0.5% - 0.7%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
0.3% - 0.6%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.6%
Helps water and oil mix together
0.4% - 0.6%
Used to create a thicker product consistency
0.35% - 0.6%
Helps create a more spreadable product texture
0.3% - 0.5%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.25% - 0.5%
A yellow dye
0.25% - 0.45%
A colorant (dye)
0.25% - 0.45%
A colorant
0.2% - 0.4%
A blue pigment
0.2% - 0.4%
Colorant
0.2% - 0.35%
A red colorant made of iron oxide. Typically is not irritating
0.15% - 0.3%
A colorant. Usually well-tolerated
0.15% - 0.3%
An iron oxide. Used as a colorant. Is usually well tolerated
0.15% - 0.3%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.15% - 0.25%

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