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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Ultra pigmented for 24 hours of intense colour and hydration"
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: cocos nucifera oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Works as a cleansing agent. Helps water and oil mix together
26% - 39%
9.4% - 14.2%
Plain old water
5.3% - 8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.4% - 5.2%
2.8% - 4.2%
An aromatic blend of unspecified and possibly irritating ingredients
1.9% - 2.8%
1.9% - 2.9%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
1.6% - 2.5%
Helps water and oil mix together. Used as a cleansing ingredient. Could be an allergen
1.5% - 2.2%
Helps to stabilize the product formulation
0.6% - 1.35%
Helps stabilize the product
0.5% - 1.1%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.35% - 0.85%
Used to adjust the product's pH
0.15% - 0.65%
A yellow dye
0.1% - 0.45%
A red colorant
0.1% - 0.3%

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