BAWDY Shake It

BAWDY Shake It

Efficacy75/100IrritancyLow

Works for

Moisturizing
Glycerin, Hydrolyzed soy protein +Β 2Β more
Works
What the product description says
β€œInfused with marine algae, the Shake It butt mask is designed to firm your behind, give it an instant glow, and help to visibly sculpt your cheeks , leaving your skin looking plump and hydrated.”
Source: Lookfantastic US

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, hydrolyzed soy protein.

When humectants are on the surface of the skin, they β€œpull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

GlycerinKey activeΒ· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.7–5.6%
Hydrolyzed soy proteinKey activeΒ· HumectantEffect: MediumHelps attract water to the upper layer of the skin. Might have some anti-aging, anti-oxidant, and skin lightening properties, but solid evidence is missing~0.95–1.45%
Aloe barbadensis leaf juiceEffect: Low, below effective doseTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~1.3–1.9%
Avena sativa kernel extractUnder-dosedAn effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties~0.35–0.85%

Can it cause trouble?

Irritancy
5 flagged ingredients
Low risk
We flag 5 ingredients with irritancy potential; the product's overall irritancy is low. The table lists each ingredient's own rating.
IngredientFunctionIrritationEst. amount
PullulanCreates a thin drying film on the skin resulting in a short-term tightening effectHigh~0.55–1.3%est.
Chamomilla recutita extractPlant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritatingHigh~0.1–0.5%est.
EthylhexylglycerinA preservativeMedium~1.7–2.5%est.
Aloe barbadensis leaf juiceTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~1.3–1.9%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.01–0.05%est.
Comedogenic
2 ingredients rated 2 or more on the 0–5 pore-clogging scale
2 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Haslea ostrearia extractβ€”3/5~0.45–1.05%est.
Fucus vesiculosus extractβ€”3/5~0.35–0.75%est.

User reviews

Would you recommend?
No community reviews yet.

Be the first β€” your take helps the next person decide.

Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Glycerin~3.7–5.6%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Phenoxyethanol~0.5–1%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Xanthan gum~1.8–2.7%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Ethylhexylglycerin~1.7–2.5%
Irritant Β· medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Aloe barbadensis leaf juice~1.3–1.9%
Irritant Β· medium
Irritation risk
Medium
Works for
MoisturizingAnti-inflammatoryReduces rednessAntibacterialReduces irritationAnti-blemishAnti-aging

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis leaf juice
Water~1.1–1.6%
Formula
Irritation risk
Low

Plain old water

More about Water
Hydrolyzed soy protein~0.95–1.45%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryEvens skin toneAnti-oxidation

Helps attract water to the upper layer of the skin. Might have some anti-aging, anti-oxidant, and skin lightening properties, but solid evidence is missing

More about Hydrolyzed soy protein
Pullulan~0.55–1.3%
Irritant Β· high
Irritation risk
High
Works for
Mattifying

Creates a thin drying film on the skin resulting in a short-term tightening effect

More about Pullulan
Haslea ostrearia extract~0.45–1.05%
Comedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
More about Haslea ostrearia extract
Fucus vesiculosus extract~0.35–0.75%
Comedogenic 3/5
Irritation risk
Low
Comedogenicity
3/5
More about Fucus vesiculosus extract
Avena sativa kernel extract~0.35–0.85%
Under-dosed
Irritation risk
Low
Works for
Reduces irritationAnti-inflammatoryMoisturizingReduces rednessAnti-oxidation

An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties

More about Avena sativa kernel extract
Chamomilla recutita extract~0.1–0.5%
Irritant Β· high
Irritation risk
High
Works for
Anti-inflammatory

Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating

More about Chamomilla recutita extract
Acacia seyal gum extract~0.1–0.35%
Formula
Nannochloropsis oculata extract~0.05–0.15%
Formula
Irritation risk
Low

A microalgae extract that helps to attact water to the upper layer of the skin

More about Nannochloropsis oculata extract
Citric acid~0.01–0.05%
Irritant Β· medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Bacillus/soybean ferment extract~0.01–0.1%
Formula
Ingredient list view

Water, Glycerin, Phenoxyethanol, Xanthan gum, Ethylhexylglycerin, Aloe barbadensis leaf juice, Water, Hydrolyzed soy protein, Pullulan, Haslea ostrearia extract, Fucus vesiculosus extract, Avena sativa kernel extract, Chamomilla recutita extract, Acacia seyal gum extract, Nannochloropsis oculata extract, Citric acid, Bacillus/soybean ferment extract

Compare prices

Retailers ranked by price β€” lowest first.

Amazon USPrice as of 11/4 21:03 GMT
$10.00
Buy

Affiliate links Β· As an Amazon Associate, WIMJ earns from qualifying purchases.

Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
BAWDYShake ItYOUR PRODUCTEvery Man JackCharcoal Facial Sheet Mask Oil DefensePacifica BeautyVegan Collagen Hydrate & Plump Facial MaskBHECaviar Luminous Lifting Sheet Mask
Matchβ€”37%33%32%
Price$10.00β€”$4.99βˆ’$5.01$96.10+$86.10
Shared key ingredientsβ€”1 of 21 of 21 of 2
Key differenceβ€”NiacinamideBetaineβ€”
Irritancy Low Low Low Low
Drying alcoholβ€”β€”β€”β€”
View product Shop Shop Shop

More alternatives: Shiseido D Program Mask QQ MoisturizingACURE Incredibly Clear Sheet Mask

Cheaper alternatives? See how this stacks up against similar formulas.
We compare ingredient profiles across our catalog β€” pick the closest match for your budget.
Open dupe finder

Affiliate links Β· As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.