Join the WIMJ community to get skincare help and use personalized tools
Get a skincare routine that works

Honest. Personalized. Free

We will ask you to log in & agree to our community guidelines.

Price comparison

We receive a small commission for purchases made through these links at no cost for you. Thank you for your support! Learn more

Product summary

We believe that this product can provide reliable sun protection based on the ingredients listed. We love that it can protect from both UVA and UVB rays (not all sunscreens with SPF ratings give UVA protection. UVA rays do not cause sunburn, but still damage our skin and lead to early aging).

Its formula is also hydrating, so you might find that you do not need an additional moisturizer during the day. Like all broad-spectrum sunscreens, this product helps prevent early signs of aging.

Sunscreen filters

This is a so-called "chemical" sunscreen. It means that it uses organic UV filters. They typically offer good sun protection and rarely leave a white cast, but they can be irritating for some people with sensitive skin. The UV filters in this sunscreen are: uvinul a plus 3.20% - 4.70% and octinoxate 5.90% - 8.90%.

Irritation risk

There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this sunscreen to be high. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic (so-called "chemical") sunscreen filters. Organic, or "chemical" filters usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Organic filters
Ingredient UVB UVA I UVA II Stability
diethylamino hydroxybenzoyl hexyl benzoate
Does not offer UVB protection
Offers UVA I protection
Offers UVA II protection
Is photo stable
ethylhexyl methoxycinnamate
Offers UVB protection
Does not offer UVA I protection
Does not offer UVA II protection
Is photo stable
See a mistake?
WIMJ summary for anti-aging

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
WIMJ summary for evens skin tone

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

See a mistake?
Promise
What does the product description say?
"Simply Protect Aqua Long Wearing Moisture SPF50"
From product name
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Total Promises Fulfilled score: 90/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
5.9% - 8.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.7% - 5.6%
Uvinul A Plus. A new generation broad spectrum sunscreen that offers an effective protection especially in the UVA range. It is stable in formulations. Unfortunately, is not approved by the FDA (US) yet
3.2% - 4.7%
Used to preserve products, dissolve other ingredients and create a nice product texture
2.1% - 3.2%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.6% - 2.4%
Used to create a nice product texture
1.3% - 1.9%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
Used to adjust the pH level of products
0.55% - 1.3%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.45% - 1.1%
An aromatic blend of unspecified and possibly irritating ingredients
0.35% - 0.85%
The ingredient is not recognized
TBC
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.15% - 0.55%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.35%
Fragrance with sweet balsamic smell. Help to preserve products and dissolve other ingredients. Could trigger allergic reactions and be irritating
0.05% - 0.2%
A fragrance. Can trigger allergic reactions and be irritating
0.05% - 0.15%

Similar products & dupes

Banana Boat - Simply Protect Aqua Long Wearing Moisture SPF50
Dr. Barbara Sturm - Sun Drops
Make P:rem - UV Defense Me. Blue Ray Sun Gel SPF50+ PA++++
VERSO - Day Cream SPF30
Biore - Uv Aqua Rich Watery Gel Sunscreen Spf 50+ Pa++++
Kao - Biore UV Aqua Rich Watery Gel SPF 50+ PA++++ 2019 Edition
Hada labo - Tokyo Face Sun Cream Spf50
Bioderma - Cicabio SPF50+ Soothing Repairing Care
Ophrys - Face SPF 30
ISEHAN - Kiss Me Mommy UV Aqua Milk SPF 50+ PA++++
Senka - UV Perfect Gel
Price
WIMJ similarity score
44%
44%
44%
43%
43%
43%
43%
42%
42%
41%
SPF
SPF 50
SPF 50
SPF 50
SPF 30
SPF 50
SPF 50
SPF 50
SPF 50
SPF 30
SPF 50
SPF 50
Key ingredients
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Common:
Other:
Irritancy
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources