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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"CLEANFORMANCES definition of clean beauty. ."
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (cetearyl alcohol, glyceryl stearate, sodium lauroyl glutamate, xanthan gum) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
An emollient that softens skin and creates a nice product texture
22% - 33%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
5.8% - 8.7%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
4.3% - 6.5%
Used to preserve products, dissolve other ingredients and create a nice product texture
3.7% - 5.6%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
2.7% - 4%
A fragrance. Can be irritating
1.9% - 2.9%
A fragrance. Is a likely irritant
1.5% - 2.3%
Plain old water
1.3% - 1.9%
1.1% - 1.6%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1% - 1.5%
Used as a cleansing agent. It creates foam
0.5% - 1.2%
A preservative
0.45% - 1.05%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.45% - 1.05%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.35% - 0.85%
0.35% - 0.8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.35% - 0.85%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.4% - 0.95%
Helps oil and water mix together and works as an emollient
0.4% - 0.95%
An aromatic blend of unspecified and possibly irritating ingredients
0.35% - 0.75%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.4% - 0.9%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.3% - 0.7%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.15% - 0.7%
Consists of remains of dead bacteria cells. Is likely helpful in attracting water to the upper layer of the skin. Might be helpful in reducing inflammation and neutralizing free radicals in skin
0.15% - 0.65%
An emollient that softens the skin
0.2% - 0.8%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.45%
Used to create a thicker product consistency
0.1% - 0.45%
Used to create gel-like formulas and stabilize emulsions
0.1% - 0.45%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.15% - 0.55%
A preservative
0.1% - 0.35%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.05% - 0.3%

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