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Can the product deliver on its promises?

WIMJ summary for sun protection

This product offers a good level of protection against both UVB and UVA rays.

It is a mineral sunscreen. In other words, it contains non-organic UV filters. It will probably not sting your eyes but might leave a white cast.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

Non-organic (mineral) filters
Ingredient UVB UVA I UVA II Stability
zinc oxide
Offers UVB protection
Offers UVA I protection
Offers UVA II protection
Is photo stable
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WIMJ summary for anti-aging

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for evens skin tone

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

See a mistake?
Promise
What does the product description say?
"Plus, it features skin-soothing certified organic oils to moisturize skin while supplying vitamins and antioxidants."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, caprylic/capric triglyceride.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Sun protection
Evens skin tone
Anti-aging
Moisturizing
Total Promises Fulfilled score: 90/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant
19%
Declared
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
23% - 35%
Plain old water
8.4% - 12.6%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
3.8% - 5.7%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
2.9% - 4.4%
A plant extract that might help neutralize free radicals in skin
2.2% - 3.3%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
1.8% - 2.8%
Helps oil and water mix together. Can be used as a cleansing agent
1.4% - 2.1%
Helps preserve products and creates a nice product texture
1.2% - 1.8%
0.95% - 1.45%
Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating
0.85% - 1.25%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.5% - 1.2%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.5% - 1.15%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.45% - 1.05%
Helps create a more spreadable product texture
0.4% - 0.9%
A good emollient. Contains various ingredients including vitamins and fatty acids that could work in the skin to neutralize free radicals and minimize moisture loss - if enough of these compounds is able to penetrate the skin in an active form.
0.4% - 0.9%
Used to thicken product formulations and create gel-like textures
0.3% - 0.7%
Used as a fragrance. Might have anti-oxidant properties
0.15% - 0.65%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.6%
Used to create a thicker product consistency and stabilize the formulation
0.15% - 0.7%
A preservative
0.15% - 0.55%
0.1% - 0.4%
A great emollient. Contains vitamin E (tocopherol) which may give it some anti-oxidant properties. Can contain volatile compounds and can be irritating
0.1% - 0.45%
0.05% - 0.25%
Helps regulate the product pH
0.1% - 0.45%
0.05% - 0.2%
Helps oil and water mix together and works as an emollient
0.1% - 0.4%
Used to create a thicker product consistency
0.05% - 0.1%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.01% - 0.05%

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