"Avon - Anew Platinum Day Cream Broad Spectrum SPF 25" offers broad spectrum protection. It means that it protects from both UVA and UVB rays (you can remember UVB as "burning" sunlight - they cause sunburn. You can remember UVA rays as "aging" - they do not lead to sunburn, but they cause photodamage and contribute to early signs of skin aging and hyperpigmentation). On the negative side, the SPF of this moisturizer is not high enough. We recommend to use a sunscreen with at least SPF 30 daily.
It also works as a moisturizer, so you do not have to use an additional hydrating product.
This is a so-called "chemical" sunscreen. It means that it uses organic UV filters. They typically offer good sun protection and rarely leave a white cast, but they can be irritating for some people with sensitive skin. These are the sun protection ingredients in this sunscreen: oxybenzone 4.00% (declared), avobenzone 2.90% (declared), octinoxate 7.50% (declared) and octisalate 4.80% (declared).
This moisturizer contains some common irritants, including those without a benefit for the skin. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
Anew Platinum Day Cream Broad Spectrum SPF 25
Source: From product name
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, caprylyl glycol.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, dimethiconol.
An emollient. Is not recommended for acne-prone skin as it can be comedogenic
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
Helps preserve products and creates a nice product texture
Helps oil and water mix together and works as an emollient
BENEFITS • Recontours the look of sagging skin • Helps restore the look of youthful skin • Paxillium Technology helps skin look lifted • Radiescent Microspheres help to counteract dullness and restore radiance • Suitable for sensitive skin • Allergy-tested, dermatologist-tested, hypoallergenic and noncomedogenic • Provides essential hydration plus broad-spectrum protection SPF 25 • Vegan formula
Source: N/A
This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.
The biggest anti-aging effect in this product comes from sun protection. Sun damage is the main factor causing early signs of skin aging. We, however, do not recommend using this product as a sunscreen because the protection it offers is not strong enough).
This product offers broad spectrum sun protection, but it is weak. We recommend to use a broad spectrum sunscreen with at least SPF 30.
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
Same as oxybenzone. Protects in the UVB and short UVA range. In small concentrations, used to stabilize product formulation. Can be irritating. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can penetrate the skin and get absorbed into bloodstream faster than other popular filters available in the US. The study that produced this finding did not address any potential health effects of the absorption
Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
| Promise | Can it deliver? |
|---|---|
| Sun protection | |
| Moisturizing | |
| Anti-aging |
Total Promises Fulfilled score: 58/100.
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A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
Same as oxybenzone. Protects in the UVB and short UVA range. In small concentrations, used to stabilize product formulation. Can be irritating. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can penetrate the skin and get absorbed into bloodstream faster than other popular filters available in the US. The study that produced this finding did not address any potential health effects of the absorption
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
An emollient. Is not recommended for acne-prone skin as it can be comedogenic
Used to create a gel-like product texture, as well as to stabilize emulsions
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
Same as oxybenzone. Protects in the UVB and short UVA range. In small concentrations, used to stabilize product formulation. Can be irritating. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can penetrate the skin and get absorbed into bloodstream faster than other popular filters available in the US. The study that produced this finding did not address any potential health effects of the absorption
An aromatic blend of unspecified and possibly irritating ingredients
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
An emollient. Is not recommended for acne-prone skin as it can be comedogenic
Helps preserve products and creates a nice product texture
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
An emollient. Is not recommended for acne-prone skin as it can be comedogenic
Octinoxate. When used in higher concentrations, works as a sunscreen protecting the skin from UVB rays. When used in lower concentration, helps to preserve the product formulation. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can be irritating
Octisalate. A UV filter. It offers some protection against the sun rays that cause sunburn (UVB), but does not protect against the most aging sun rays (UVA). It loses its effectiveness quickly when exposed to sunlight. It is an organic, or so called "chemical" sunscreen
Same as oxybenzone. Protects in the UVB and short UVA range. In small concentrations, used to stabilize product formulation. Can be irritating. Is shown to be harmful to coral reefs - consider avoiding bathing in coral reef areas when wearing a product with this ingredient. It can penetrate the skin and get absorbed into bloodstream faster than other popular filters available in the US. The study that produced this finding did not address any potential health effects of the absorption
Avobenzone. An organic, or so-called "chemical" UV filter. Protects against both UVA and UVB rays. Needs to be combined with other filters in a formulation to be stable.
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
An emollient. Is not recommended for acne-prone skin as it can be comedogenic
Used to create a gel-like product texture, as well as to stabilize emulsions
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
Helps oil and water mix togehter and creates a nice product texture
Helps preserve products and creates a nice product texture
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
Used to stabilize the product formulation and can help absorb oil
An aromatic blend of unspecified and possibly irritating ingredients
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
Ethylhexyl methoxycinnamate, Ethylhexyl salicylate, Benzophenone-3, Butyl methoxydibenzoylmethane, Water, Glycerin, Silica, Dimethicone, Stearic acid, Stearyl alcohol, Myristyl myristate, Sodium polyacrylate, Glyceryl stearate, Peg-100 stearate, 1,2-hexanediol, Trisiloxane, Caprylyl glycol, Disodium edta, Sapindus rarak fruit extract, Pouzolzia pentandra extract, Acrylates/c10-30 alkyl acrylate crosspolymer, Maltodextrin, Potassium hydroxide, Parfum, Dimethiconol, Methoxybenzoyl methylsulfonyl oxopiperidinyl piperazinecarboxamide, Thiazolylalanine, Nonenol

