Works for:
based on ingredients and %- Moisturizing
Doesn't work for:
based on ingredients and %- Anti-aging
Can it cause trouble?
- Irritation risk: medium
- Comedogenic risk ingredients: 1
Key actives
Moisturizing
What does the product description say?
Positively Ageless Firming Body Lotion by Aveeno does more than provide long-lasting moisture to visibly improve the appearance of your skin's firmness and elasticity.
Source: Ulta
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
glycerin, hydrolyzed wheat protein.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cetearyl alcohol.
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
Helps soften the upper layer of the skin
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
Can help attract water to the upper layer of the skin. Avoid if sensitive to gluten
A type of silicone. Helps soften the upper layer of the skin and create a nice product texture
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
A silicone that serves as an emollient. Helps create a nice non-greasy feels
Helps soften the upper layer of the skin and create a nice product texture
Helps preserve products and creates a nice product texture
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
Helps oil and water mix together and works as an emollient
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
Anti-aging
What does the product description say?
Positively Ageless Firming Body Lotion
Source: Ulta
Effective ingredients missing or their concentration is too low.
How honest is this product?
| Promise | Can it deliver? |
|---|---|
| Moisturizing | |
| Anti-aging |
Total Promises Fulfilled score: 37/100.
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Potential irritants
Comedogenic ingredients
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| Product | Similarity | Price | Irritancy |
|---|---|---|---|
 Aveeno Positively Ageless Firming Body Lotion | Current | - | |
Olay Beauty Fluid Moisturiser Sensitive Skin | 65% | ≈ $8.71 | |
Up&Up Unscented Daily Moisturizing Hand Lotion | 64% | - | |
 Neutrogena Hypoallergenic Body Lotion Dryskin | 63% | - | |
 Dove Face and Body Lotion Sensitive Moisture Sensitive Moisture | 63% | $5.49 | |
 Eucerin Daily Hydration Body Lotion | 63% | $10.79 |
Key Actives
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
Helps soften the upper layer of the skin
Potential irritants
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
An aromatic blend of unspecified and possibly irritating ingredients
Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen) and create a thicker product consistency
Helps preserve products and creates a nice product texture
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
Can help attract water to the upper layer of the skin. Avoid if sensitive to gluten
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
Comedogenic ingredients
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
All ingredients
Helps soften the upper layer of the skin and create a nice product texture
A silicone that serves as an emollient. Helps create a nice non-greasy feels
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
Helps oil and water mix togehter and creates a nice product texture
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
Used to stabilize product formulation, help create an even product layer over skin (for example, in sunscreen) and create a thicker product consistency
Helps preserve products and creates a nice product texture
A type of silicone. Helps soften the upper layer of the skin and create a nice product texture
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
An aromatic blend of unspecified and possibly irritating ingredients
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
Can help attract water to the upper layer of the skin. Avoid if sensitive to gluten
An alpha-hydroxy acid (AHA), but is mostly used to stabilize product formulations in cosmetics
Ingredient list view
Water, Di-ppg-3 myristyl ether adipate, Cyclohexasiloxane, Dimethicone, Glycerin, Cyclopentasiloxane, Propylene glycol, Stearic acid, Glyceryl stearate, Peg-100 stearate, Cetearyl alcohol, Tetrahydroxypropyl ethylenediamine, Petrolatum, Acrylates copolymer, Caprylyl glycol, Aminopropyl dimethicone, Acrylates/c10-30 alkyl acrylate crosspolymer, Steareth-21, Parfum, Disodium edta, Sodium citrate, Hydrolyzed wheat protein, Mauritia flexuosa fruit oil, Lentinus edodes extract, Methylisothiazolinone, Sodium benzoate, Potassium sorbate, Phytic acid
- Dimethicone as a protective ingredient in topical medications
- Final Report on the Safety Assessment of Dimethicone Copolyol
- Glycerol and the skin: holistic approach to its origin and functions
- Surfactants and experimental irritant contact dermatitis
- Propylene Glycol
- Skin-sensitizing and irritant properties of propylene glycol
- Final Report on the Safety Assessment of Acrylates Copolymer and 33 Related Cosmetic Ingredients
- Amended Safety Assessment of Acrylates Copolymers as Used in Cosmetics
- Wheat in skin care
- Methylisothiazolinone contact allergy: a review
- Cosmetic and dermatologic use of alpha hydroxy acids
- Comparative Evaluation of Efficacy and Tolerability of Glycolic Acid, Salicylic Mandelic Acid, and Phytic Acid Combination Peels in Melasma