Aveeno Positively Ageless Firming Body Lotion with shiitake mushroom complex & wheat protein This anti-aging body lotion moisturizes and visibly improves skin's texture and elasticity It is clinically shown to provide firmer-looking, more resilient skin in just 2 weeks Enriched with shiitake mushroom complex and wheat protein, this formula helps to improve skin's texture This lightweight body lotion provides all-day moisture and absorbs quickly with a non-greasy feel It features a light fragrance and is intended for daily use for skin that feels soft and smooth Skin-firming body lotion from the dermatologist-recommended skincare brand for over 65 years Aveeno uses the goodness of nature and the power of science to keep skin healthy and balanced Aveeno Positively Ageless Firming Body Lotion improves the appearance of your skin's firmness and elasticity while providing lasting moisture all day.

Source: Walgreens

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, hydrolyzed wheat protein.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cetearyl alcohol.

glycerin 2.5% - 3%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

mauritia flexuosa fruit oil 0.2% - 0.35%

Irritation risk:

Concentration: Effectiveness: HIGH

Helps soften the upper layer of the skin

dimethicone 3.3% - 4%

Irritation risk:

Concentration: Effectiveness: HIGH

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

Anti-aging

What does the product description say?

Intended for daily use, the anti-aging body lotion is clinically shown to provide firmer looking skin in just two weeks for improved skin texture and elasticity.

Source: Walgreens

Effective ingredients missing or their concentration is too low.

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Ingredients & concentrations

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Key Actives

dimethicone 3.3% - 4%

Irritation risk:

Works for: Moisturizing, Mattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

cyclopentasiloxane 2% - 2.5%

Irritation risk:

Works for: Moisturizing, Mattifying

A silicone that helps improve the product texture and spreadability. Can absorb oil creating a short-term mattifying effect on the skin

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Potential irritants

propylene glycol 1.7% - 2%

Irritation risk:

Works for: Moisturizing

Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating

parfum 0.25% - 0.45%

Irritation risk:

An aromatic blend of unspecified and possibly irritating ingredients

Comodogenic ingredients

cetearyl alcohol 0.8% - 1.15%

Irritation risk: Comedogenicity: Medium

Works for: Cleansing, Moisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

All ingredients

water 45% - 55%

Irritation risk:

Plain old water

di-ppg-3 myristyl ether adipate 6.4% - 7.8%

Irritation risk:

Works for: Moisturizing

Helps soften the upper layer of the skin and create a nice product texture

cyclohexasiloxane 4.5% - 5.5%

Irritation risk:

Works for: Moisturizing

A silicone that serves as an emollient. Helps create a nice non-greasy feels

Ingredient list view

Water, Di-ppg-3 myristyl ether adipate, Cyclohexasiloxane, Dimethicone, Glycerin, Cyclopentasiloxane, Propylene glycol, Stearic acid, Glyceryl stearate, Peg-100 stearate, Cetearyl alcohol, Tetrahydroxypropyl ethylenediamine, Petrolatum, Acrylates copolymer, Caprylyl glycol, Aminopropyl dimethicone, Acrylates/c10-30 alkyl acrylate crosspolymer, Steareth-21, Parfum, Disodium edta, Sodium citrate, Hydrolyzed wheat protein, Mauritia flexuosa fruit oil, Lentinus edodes extract, Methylisothiazolinone, Sodium benzoate, Potassium sorbate, Phytic acid

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Price
WIMJ similarity score		64%	63%	63%	63%	63%	62%	62%	60%	60%	60%
Key ingredients	petrolatum cyclopentasiloxane +3 more	Common: petrolatum dimethicone +1 more Other:	Common: petrolatum dimethicone +1 more Other:	Common: petrolatum dimethicone +1 more Other: paraffinum liquidum	Common: petrolatum dimethicone +1 more Other: colloidal oatmeal butyrospermum parkii butter +1 more	Common: petrolatum dimethicone +1 more Other: panthenol caprylic/capric triglyceride +2 more	Common: petrolatum dimethicone +1 more Other:	Common: petrolatum dimethicone +1 more Other: ceramide np panthenol +5 more	Common: petrolatum dimethicone +1 more Other: niacinamide ceramide 2 +5 more	Common: petrolatum dimethicone +1 more Other: 3-o-ethyl ascorbic acid caprooyl phytosphingosine +13 more	Common: petrolatum dimethicone +1 more Other: dimethiconol helianthus annuus seed oil
Irritancy	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW
Potential Irritants	methylisothiazolinone Has skin benefit? parfum Has skin benefit? +11 more	benzyl alcohol Has skin benefit? sea salt Has skin benefit? +1 more	disodium edta Has skin benefit? caprylyl glycol Has skin benefit? +3 more	disodium edta Has skin benefit? acrylates/c10-30 alkyl acrylate crosspolymer Has skin benefit? +2 more	disodium edta Has skin benefit? triethanolamine Has skin benefit? +2 more	bht Has skin benefit? tocopheryl acetate Has skin benefit? +3 more	triethanolamine Has skin benefit? dichlorobenzyl alcohol Has skin benefit? +2 more	benzalkonium chloride Has skin benefit? isopropyl alcohol Has skin benefit? +5 more	parfum Has skin benefit? diazolidinyl urea Has skin benefit? +11 more	propylene glycol Has skin benefit? zingiber officinale root extract Has skin benefit? +13 more	propylene glycol Has skin benefit? benzyl alcohol Has skin benefit? +4 more
All ingredients	water Has skin benefit? di-ppg-3 myristyl ether adipate Has skin benefit? +26 more	dimethicone Has skin benefit? water Has skin benefit? +8 more	water Has skin benefit? glycerin Has skin benefit? +17 more	water Has skin benefit? glycerin Has skin benefit? +16 more	colloidal oatmeal Has skin benefit? water Has skin benefit? +19 more	water Has skin benefit? helianthus annuus seed oil Has skin benefit? +19 more	water Has skin benefit? glycerin Has skin benefit? +12 more	water Has skin benefit? glycerin Has skin benefit? +27 more	water Has skin benefit? hydroxyethyl urea Has skin benefit? +35 more	petrolatum Has skin benefit? water Has skin benefit? +42 more	water Has skin benefit? glycerin Has skin benefit? +21 more

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Aveeno Positively Ageless Firming Body Lotion

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Moisturizing

What does the product description say?

Anti-aging

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