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Product summary

"Aveeno - Baby Dermexa Daily Emollient Cream" is a well-rounded moisturizing product. As we expect from a proper moisturizer, the formula includes a combo of effective humectants and emollients. These are the two different types of ingredients that are essential for improving the skin hydration and supporting a healthy skin barrier. Panthenol and glycerin in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Ceramide 3, petrolatum, dimethicone, cetyl alcohol and isopropyl palmitate in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Ingredient callouts

  • Another benefit is that this moisturizer contain ceramides (ceramide 3 0.45% - 1.00%). Ceramides are an important part of our natural skin barrier. The ceramides used in skincare are synthetic or come from plants. They help soften the skin and can help "fill the gaps" in the skin barrier, keeping the skin hydrated and resilient for longer.
  • This formulation also includes panthenol (pro-vitamin B5) at about 3.50% - 5.20% concentration. In this concentration, panthenol works effectively to improve the skin barrier and reduce inflammation.

Irritation risk

There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Price

The product retails from 9.99$ up to 13.80$ in the United States, from 6.66£ up to 10.50£ in the United Kingdom and for 17.50CA$ in Canada.

For a detailed price comparison: click here.

Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Soothe and hydrate baby’s delicate skin with the Aveeno Baby Dermexa Daily Emollient Cream ."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cetyl alcohol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide 3, panthenol, petrolatum

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.1% - 6.2%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
3.5% - 5.2%
2.6% - 4%
One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
2.1% - 3.1%
Helps soften the upper layer of the skin and create a thicker product consistency
1.5% - 2.3%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
1.4% - 2%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.2% - 1.8%
Used to create a thicker product consistency
1.1% - 1.7%
An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties
0.8% - 1.2%
An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties
0.45% - 1.05%
A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin
0.45% - 1%
A drying alcohol. Can increase skin's sensitivity and cause dryness and irritation
0.2% - 0.8%
Helps oil and water mix together
0.35% - 0.8%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.1% - 0.5%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.35%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.25%
A preservative
0.05% - 0.25%
Helps water and oil mix together and works as a cleansing agent (detergent). Also used as a preservative. Can be irritating
0.05% - 0.1%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources