
1 of 1 advertised claim delivered
“Key ingredients include Oat flour Helps moisturize and soothe baby’s skin, while strengthening its natural moisture Glycerin Helps moisturize baby’s skin.”
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water.
When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from
within deeper layers of the skin. The following ingredients in this product do the job:
avena sativa kernel flour, glycerin.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, avena sativa kernel flour.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: petrolatum


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Filter by role to see what each ingredient is doing.
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
More about GlycerinOne of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss
More about PetrolatumHelps soften the upper layer of the skin and create a thicker product consistency
More about Isopropyl palmitateA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
More about Cetyl alcoholA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
More about DimethiconeA type of colloidal oatmeal. Can contain potent antioxidants and anti-inflammatory compounds. Is effective in supporting skin barrier
More about Avena sativa kernel flourA preservative. Can be used to mask unpleasant smell. Can be irritating
More about Benzyl alcoholUsed to stabilize mixtures of oil and water, and create thicker, gel-like product textures
More about Sodium chlorideHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
More about AllantoinAn oil from a mixture of different vegetables. Helps soften the upper layer of the skin
More about Vegetable oilWater, Glycerin, Distearyldimonium chloride, Petrolatum, Isopropyl palmitate, Cetyl alcohol, Dimethicone, Avena sativa kernel flour, Benzyl alcohol, Sodium chloride, Allantoin, Unknown, Vegetable oil
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Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.
| AveenoBaby Daily LotionYOUR PRODUCT | Up&UpUnscented Daily Moisturizing Hand Lotion | Studio 35Daily Moisturizing Lotion | WalgreensBaby Lotion with Colloidal Oatmeal | |
|---|---|---|---|---|
| Match | — | 70% | 69% | 69% |
| Price | $6.20 | $6.49 | $2.99−$3.21 | $5.49−$0.71 |
| Shared key ingredients | — | 4 of 4 | 3 of 4 | 3 of 4 |
| Key difference | — | — | — | — |
| Irritancy | Low | Low | Low | Low |
| Drying alcohol | — | — | — | — |
| View product | Shop | Shop | Shop |
Judging from the ingredient list, "Aveeno - Baby Daily Lotion" works well for improving skin hydration To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. Aveeno - Baby Daily Lotion ticks this box. Avena sativa kernel flour and glycerin in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (petrolatum, avena sativa kernel flour, dimethicone, cetyl alcohol and vegetable oil) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.
This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: allantoinThere are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here
You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.
Every concentration estimate and effectiveness label is anchored to one of these 5 studies and safety reviews.
Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.