Aveeno Baby Daily Lotion

Aveeno Baby Daily Lotion

Efficacy100/100IrritancyLow
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Works for

1 of 1 advertised claim delivered

Moisturizing
8 ingredients credited for this claim
Strong support
What the product description says
“Key ingredients include Oat flour Helps moisturize and soothe baby’s skin, while strengthening its natural moisture Glycerin Helps moisturize baby’s skin.”
Source: N/A

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: avena sativa kernel flour, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, avena sativa kernel flour.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: petrolatum

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4.1–6.2%
PetrolatumHero· Emollient, OcclusiveEffect: HighOne of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss~2.8–4.2%
Avena sativa kernel flourKey active· Humectant, EmollientEffect: HighA type of colloidal oatmeal. Can contain potent antioxidants and anti-inflammatory compounds. Is effective in supporting skin barrier~1.1–1.7%
DimethiconeKey active· Emollient, OcclusiveEffect: HighA silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish~1.2–1.9%
Vegetable oilKey active· EmollientEffect: MediumAn oil from a mixture of different vegetables. Helps soften the upper layer of the skin~0.1–0.45%
Cetyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~1.6–2.4%
Isopropyl palmitate· EmollientEffect: LowHelps soften the upper layer of the skin and create a thicker product consistency~2–3%
AllantoinUnder-dosedEffect: HighHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.1–0.4%

Can it cause trouble?

Irritancy
2 flagged ingredients
Low risk
We flag 2 ingredients with irritancy potential; the product's overall irritancy is low. The table lists each ingredient's own rating.
IngredientFunctionIrritationEst. amount
Benzyl alcoholA preservative. Can be used to mask unpleasant smell. Can be irritatingHigh~0.15–0.7%est.
Isopropyl palmitateHelps soften the upper layer of the skin and create a thicker product consistencyMedium~2–3%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Isopropyl palmitateHelps soften the upper layer of the skin and create a thicker product consistency3/5~2–3%est.
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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Glycerin~4.1–6.2%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Distearyldimonium chloride~3.7–5.5%
Formula
Petrolatum~2.8–4.2%
Hero · Moisturizing
Irritation risk
Low
Works for
Moisturizing

One of the most effective and the most studied occlusive ingredients that creates a protective layer on top of the skin preventing moisture loss

More about Petrolatum
Isopropyl palmitate~2–3%
Comedogenic 3/5Irritant · medium
Irritation risk
Medium
Comedogenicity
3/5
Works for
Moisturizing

Helps soften the upper layer of the skin and create a thicker product consistency

More about Isopropyl palmitate
Cetyl alcohol~1.6–2.4%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol
Dimethicone~1.2–1.9%
Key active
Irritation risk
Low
Works for
MoisturizingMattifying

A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish

More about Dimethicone
Avena sativa kernel flour~1.1–1.7%
Key active
Irritation risk
Low
Works for
Moisturizing

A type of colloidal oatmeal. Can contain potent antioxidants and anti-inflammatory compounds. Is effective in supporting skin barrier

More about Avena sativa kernel flour
Benzyl alcohol~0.15–0.7%
Irritant · high
Irritation risk
High

A preservative. Can be used to mask unpleasant smell. Can be irritating

More about Benzyl alcohol
Sodium chloride~0.15–0.65%
Formula
Irritation risk
Low

Used to stabilize mixtures of oil and water, and create thicker, gel-like product textures

More about Sodium chloride
Allantoin~0.1–0.4%
Under-dosed
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryReduces rednessAnti-blemishReduces irritationExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin
Derived from
Not recognized
Vegetable oil~0.1–0.45%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil from a mixture of different vegetables. Helps soften the upper layer of the skin

More about Vegetable oil
Ingredient list view

Water, Glycerin, Distearyldimonium chloride, Petrolatum, Isopropyl palmitate, Cetyl alcohol, Dimethicone, Avena sativa kernel flour, Benzyl alcohol, Sodium chloride, Allantoin, Unknown, Vegetable oil

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Amazon USPrice as of 10/18/2026 15:44 GMT
$22.97
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
AveenoBaby Daily LotionYOUR PRODUCTUp&UpUnscented Daily Moisturizing Hand LotionStudio 35Daily Moisturizing LotionWalgreensBaby Lotion with Colloidal Oatmeal
Match—70%69%69%
Price$6.20$6.49$2.99−$3.21$5.49−$0.71
Shared key ingredients—4 of 43 of 43 of 4
Key difference————
Irritancy Low Low Low Low
Drying alcohol————
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Product summary

Judging from the ingredient list, "Aveeno - Baby Daily Lotion" works well for improving skin hydration To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. Aveeno - Baby Daily Lotion ticks this box. Avena sativa kernel flour and glycerin in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Emollients in this formulation (petrolatum, avena sativa kernel flour, dimethicone, cetyl alcohol and vegetable oil) help to reduce the moisture loss from the skin. They also soften the skin surface and relieve the feeling of dryness and tightness.

This product contains ingredients that could be beneficial, but their concentrations are too low in this formulation: allantoin

Irritation risk

There are some common irritants in this product, including ingredients that do not have benefits for the skin. We assess the overall irritancy of this moisturizer to be low. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 5 studies and safety reviews.

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Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.