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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Botanical Kinetics Intense Hydrating Masque"
From product name
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, biosaccharide gum-1.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 5.9%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
3.3% - 5%
Helps attract water to the upper layer of the skin and improves the product texture
2.6% - 3.8%
Helps attract water to the upper layer of the skin and improves the product texture
1.9% - 2.9%
Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin
1.3% - 2%
Helps to create a nice product texture and spread the product more easily on the skin
0.9% - 1.35%
Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes
0.5% - 1.2%
0.35% - 0.8%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.4%
Helps preserve products and creates a nice product texture
0.1% - 0.35%
Used to stabilize product formulations
0.01% - 0.05%
A preservative. It helps prevent bacterial growth in cosmetic products
0.01% - 0.1%

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Price
WIMJ similarity score
40%
39%
39%
39%
39%
38%
38%
38%
37%
37%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources