Avatara The Simple Shield

Avatara The Simple Shield

Efficacy100/100IrritancyLow
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Works for

1 of 1 advertised claim delivered

Moisturizing
14 ingredients credited for this claim
Strong support
What the product description says
“This 2-in-1, oil-free moisturizer + mineral SPF is packed with Ceramides and skin-balancing Kombucha for essential sun protection and hydration.”
Source: Avatara

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: anhydroxylitol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, caprylyl caprylate/caprate.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide ng

Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.45–0.65%
XylitylglucosideKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and repair the skin barrier function~0.2–0.35%
AnhydroxylitolKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and repair the skin barrir function~0.15–0.3%
Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~6.2–7.6%
Saccharomyces/xylinum/black tea fermentKey activeEffect: HighA fermented sweet black tea. There is no studies on particular benefits of this ingredient in skin. It can help attract water to the upper layer of the skin, and might have some anti-oxidant effect. It is used in skincare for mostly marketing purposes because of the popularity of kombucha drinks~0.5–0.75%
Ceramide ngHero· EmollientEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~0.45–0.65%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.2–3.9%
Caprylyl caprylate/caprateKey active· EmollientEffect: MediumHelps soften the upper layer of the skin~4.3–5.3%
Cetyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together~0.75–1.15%
Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~0.4–0.6%
Glyceryl stearate· EmollientEffect: LowAn emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together~2–2.5%
Pentylene glycol· EmollientEffect: LowUsed to preserve products, dissolve other ingredients and create a nice product texture~0.15–0.3%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~1.2–1.4%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.15–0.3%
Anti-blemish
Not advertised by the brand · 1 ingredient credited for this claim
Strong support

This product can help reduce breakouts and clogged pores because it contains the following ingredient: salicylic acid. This ingredient is used for treating acne and can have a noticeable effect.

Salicylic acidHeroEffect: HighUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)~0.3–0.55%
Exfoliation
Not advertised by the brand · 1 ingredient credited for this claim
Strong support

This product can help exfoliate the skin. In other words, it helps break down the bonds between dead cells on the surface of the skin and speed up the skin turnover. Skin often appears softer and brighter after exfoliation, but overdoing it can result in disrupted skin barrier. The following ingredient is doing the exfoliating job in this product: salicylic acid.

Salicylic acidKey activeEffect: HighUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)~0.3–0.55%

Can it cause trouble?

Irritancy
9 flagged ingredients
Low risk
We flag 9 ingredients with irritancy potential; the product's overall irritancy is low. The table lists each ingredient's own rating.
IngredientFunctionIrritationEst. amount
Salicylic acidUsed for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)High~0.3–0.55%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~6.2–7.6%est.
Butyloctyl salicylateA synthetic ester of salicylic acid that is used to help disperse pigments and boost effectiveness of sunscreen ingredients. It is able to absorb UV light (working as an organic, or chemical filter), but is not approved as a sunscreen ingredient on its ownMedium~2.4–3%est.
Polyhydroxystearic acidUsed to create a thicker product consistency and stabilize the formulationMedium~1.7–2.1%est.
Polyglyceryl-2 stearateHelps water and oil mix togetherMedium~0.95–1.2%est.
Potassium cetyl phosphateHelps oil and water mix togetherMedium~0.6–0.85%est.
EthylhexylglycerinA preservativeMedium~0.2–0.35%est.
Pentylene glycolUsed to preserve products, dissolve other ingredients and create a nice product textureMedium~0.15–0.3%est.
Trisodium ethylenediamine disuccinateUsed to improve stability of the formulationMedium~0.05–0.1%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~0.4–0.6%est.
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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Caprylic/capric triglyceride~6.2–7.6%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Caprylyl caprylate/caprate~4.3–5.3%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Caprylyl caprylate/caprate
Glycerin~3.2–3.9%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Butyloctyl salicylate~2.4–3%
Irritant · medium
Irritation risk
Medium
Works for
Sun protection

A synthetic ester of salicylic acid that is used to help disperse pigments and boost effectiveness of sunscreen ingredients. It is able to absorb UV light (working as an organic, or chemical filter), but is not approved as a sunscreen ingredient on its own

More about Butyloctyl salicylate
Glyceryl stearate~2–2.5%
Formula
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together

More about Glyceryl stearate
Polyhydroxystearic acid~1.7–2.1%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Used to create a thicker product consistency and stabilize the formulation

More about Polyhydroxystearic acid
Peg-100 stearate~1.5–1.9%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix togehter and creates a nice product texture

More about Peg-100 stearate
Butylene glycol~1.2–1.4%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Polyglyceryl-2 stearate~0.95–1.2%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil mix together

More about Polyglyceryl-2 stearate
Cetyl alcohol~0.75–1.15%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together

More about Cetyl alcohol
Potassium cetyl phosphate~0.6–0.85%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Potassium cetyl phosphate
Saccharomyces/xylinum/black tea ferment~0.5–0.75%
Key active
Irritation risk
Low
Works for
Moisturizing

A fermented sweet black tea. There is no studies on particular benefits of this ingredient in skin. It can help attract water to the upper layer of the skin, and might have some anti-oxidant effect. It is used in skincare for mostly marketing purposes because of the popularity of kombucha drinks

More about Saccharomyces/xylinum/black tea ferment
Sodium hyaluronate~0.45–0.65%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Ceramide ng~0.45–0.65%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingAnti-inflammatory

A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin

More about Ceramide ng
Phenoxyethanol~0.45–0.65%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Stearyl alcohol~0.45–0.7%
Formula
Irritation risk
Low
Works for
Cleansing

An emollient that helps soften the skin

More about Stearyl alcohol
Cetearyl alcohol~0.4–0.6%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol
Salicylic acid~0.3–0.55%
Hero · Anti-blemishIrritant · high
Irritation risk
High
Works for
ExfoliationAnti-blemishAnti-inflammatoryAntibacterialEvens skin tone

Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)

More about Salicylic acid
Cichorium intybus root extract~0.25–0.45%
Formula
Xanthan gum~0.25–0.45%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Pongamol~0.2–0.4%
Formula
Irritation risk
Low
More about Pongamol
Ethylhexylglycerin~0.2–0.35%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Xylitylglucoside~0.2–0.35%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and repair the skin barrier function

More about Xylitylglucoside
Anhydroxylitol~0.15–0.3%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps attract water to the upper layer of the skin and repair the skin barrir function

More about Anhydroxylitol
Tocopherol~0.15–0.3%
Formula
Irritation risk
Low
Works for
Anti-oxidationAnti-agingAnti-inflammatoryMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Xylitol~0.15–0.25%
Formula
Irritation risk
Low

Helps attract water to the upper layer of the skin and repair the skin barrier function

More about Xylitol
Pentylene glycol~0.15–0.3%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to preserve products, dissolve other ingredients and create a nice product texture

More about Pentylene glycol
Trisodium ethylenediamine disuccinate~0.05–0.1%
Irritant · medium
Irritation risk
Medium

Used to improve stability of the formulation

More about Trisodium ethylenediamine disuccinate
Polysorbate 20~0.1–0.2%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 20
Ingredient list view

Water, Caprylic/capric triglyceride, Caprylyl caprylate/caprate, Glycerin, Butyloctyl salicylate, Glyceryl stearate, Polyhydroxystearic acid, Peg-100 stearate, Butylene glycol, Polyglyceryl-2 stearate, Cetyl alcohol, Potassium cetyl phosphate, Saccharomyces/xylinum/black tea ferment, Sodium hyaluronate, Ceramide ng, Phenoxyethanol, Stearyl alcohol, Cetearyl alcohol, Salicylic acid, Cichorium intybus root extract, Xanthan gum, Pongamol, Ethylhexylglycerin, Xylitylglucoside, Anhydroxylitol, Tocopherol, Xylitol, Pentylene glycol, Trisodium ethylenediamine disuccinate, Polysorbate 20

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
AvataraThe Simple ShieldYOUR PRODUCTFace factsCeramide Blemish Gel MoisturiserM-61PowerSpot MoisturizerAvèneCicalfate Cream
Match—70%69%69%
Price—$3.95$76.00$16.80
Shared key ingredients—3 of 96 of 92 of 9
Key difference—NiacinamideGlycolic AcidMineral Oil
Irritancy Low Low High Low
Drying alcohol————
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Product summary

"Avatara - The Simple Shield" is effective for: Moisturizing

Ingredient callouts

  • Ceramides (ceramide ng 0.45% - 0.65%). Ceramides are an important part of our natural skin barrier. The Ceramides used in skincare are synthetic or come from plants. They help soften the skin and can help "fill the gaps" in the skin barrier, keeping the skin hydrated and resilient for longer.
  • Humectants (anhydroxylitol 0.15% - 0.30%, xylitylglucoside 0.20% - 0.35%, sodium hyaluronate 0.45% - 0.65% and glycerin 3.20% - 3.90%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 13 studies and safety reviews.

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Avatara The Simple Shield
AvataraThe Simple Shield

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