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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This potent concentration of Vitamin C, Polyglutamic acid and Strawberry helps to brighten dull skin & deliver intense moisture and nutrients to skin."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, polyglutamic acid.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A derivative of vitamin C that is more stable, but less bioavailable than the pure form of vitamin C. It does not penetrate the skin well, but has been shown to convert to pure vitamin C once in skin. It can be helpful in stimulating collagen production and lightening the skin tone, but the required concentration is likely to be very high
4.8% - 7.2%
3.7% - 5.5%
2.7% - 4.1%
Helps attract water to the upper layer of the skin.
2% - 3%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
1.6% - 2.3%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
1.2% - 1.8%
Helps attract water to the skin and might have some anti-bacterial properties. Can be an allergen
1% - 1.6%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.55% - 1.25%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.5% - 1.2%
A preservative that comes from radishes fermented by a bacteria. New research suggests that the preservation properties in the ingredient come from an ammonium salt that is not present naturally in radish root but used in its cultivation. Is problematic because the exact amount of the preservative agents is difficult to determine
0.35% - 0.85%
A plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritating
0.15% - 0.65%
A plant extract that might help neutralize free radicals in skin. Can contain volalite oils and be irritating
0.1% - 0.45%
0.1% - 0.35%
A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals
0.05% - 0.1%

Similar products & dupes

ASDM Beverly Hills™ - Strawberry Vitamin C Serum
ASDM Beverly Hills - Tepezcohuite Gel Serum
Volition - Strawberry-C Brightening Serum
PSA Skin - The Most: Hyaluronic Super Nutrient Hydration Serum
BeautyLab - BeautyLabreg; 4D Hyaluronic Acid + B5 Serum
endota spa - Peptide 8 Hyaluronic Serum
Luzern Laboratories - Luzern Serum Absolut Rehydrate
grace & stella - Grace and Stella Hyaluronic Acid Serum
Jan Marini - Age Intervention Regeneration Booster
Ultraceuticals - Ultra B2 Hydrating Serum
EltaMD - Skin Recovery Serum
Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources