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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Essential Balancing Emulsion for Normal to Dry Skin"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: alanine, arginine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, caprylic/capric triglyceride.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains serine, threonine. These ingredients might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
5.9% - 7.2%
Helps soften the upper layer of the skin and create a nice product texture
4.3% - 5.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3% - 3.7%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
2.4% - 2.9%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
2% - 2.4%
An emollient that helps soften the skin and creates a thicker product texture
1.6% - 1.9%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.3% - 1.6%
Helps water and oil mix together
1.1% - 1.4%
Helps attract water to the upper layer of the skin, calm down inflammation and irritation, restore the barrier function and support wound healing. It can be helpful in reducing fine lines and wrinkles
0.75% - 1.1%
Used to create a thicker product consistency
0.65% - 1%
0.5% - 0.75%
A preservative. It can be irritating
0.5% - 0.75%
A plant extract that might help neutralize free radicals in skin
0.4% - 0.6%
0.35% - 0.65%
Helps soften the upper layer of the skin
0.4% - 0.6%
Helps attract water to the upper layer of the skin
0.35% - 0.65%
Helps attract water to the upper layer of the skin.
0.35% - 0.6%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.4% - 0.6%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
0.25% - 0.5%
Helps to attract water to the upper layer of the skin
0.25% - 0.45%
Naturally present in skin and helps to attract water to its upper layer
0.25% - 0.5%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.25% - 0.45%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
0.2% - 0.4%
An amino-acid that helps attract water to the upper layer of the skin
0.25% - 0.45%
An amino-acid that helps to attract water to the upper layer of the skin and might help to lighten the skin, but solid evidence is lacking
0.25% - 0.45%
An amino-acid that helps to attract water to the upper layer of the skin. In combination with other amino-acids, might help to reduce fine lines and wrinkles
0.25% - 0.45%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.3% - 0.55%
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
0.3% - 0.5%
0.25% - 0.45%
A salt of an amino-acid that helps attract water to the upper layer of the skin. Might be helpful in restoring the skin barrier function
0.25% - 0.45%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.3% - 0.5%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.3% - 0.55%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
0.3% - 0.5%
A vitamin C derivative that is more stable but less potent than pure form of vitamin C. Has a potential to boost collagen production, nutralise free radicals and reduce hyperpigmentation, but the required concentration is likely to be much higher than for the pure form of vitamin C, limiting the ingredient's effectiveness in products
0.25% - 0.45%
Helps oil and water mix together and works as an emollient
0.4% - 0.6%
An emollient that is naturally present in skin and helps soften it
0.3% - 0.5%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.2% - 0.4%
A preservative
0.2% - 0.35%
Helps create a thicker product consistency. Might be irritating
0.15% - 0.3%
Helps adjust pH in products
0.15% - 0.3%
Stabilizes the product formulation
0.15% - 0.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.15% - 0.3%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.15%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources