This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, calcium gluconate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

glycerin 4.6% - 6.9%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

calcium gluconate 0.05% - 0.25%

Irritation risk:

Concentration: Effectiveness: LOW

Helps attract water to the upper layer of the skin and helps to improve appearance of the product

pentylene glycol 1.9% - 2.9%

Irritation risk:

Concentration: Effectiveness: LOW

Used to preserve products, dissolve other ingredients and create a nice product texture

Anti-aging

What does the product description say?

This action results in an improvement in the appearance of fine lines and wrinkles, elasticity, firmness, uneven skin texture and UVB-related skin damage.

Source: Mecca NZ

Effective ingredients missing or their concentration is too low.

gluconolactone 0.05% - 0.2%

Irritation risk:

Concentration: Insufficient!

A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals

	APOTCARE - PURE SERUM – Resveratrol 5%	Collistar - Attivi Puri Vitamin C and Alpha-Arbutin Brightening Anti-Oxidant	NuFace - Protect and Tighten Super Antioxidant Booster Serum	Luzern Laboratories - Luzern WE3 Triple Action Serum Wrinkle Corrector	Swisse Skincare - Bio-Retinol 0.5% Vitamin B3 10% Renewing Booster Serum	Löwengrip - Skin Reboot Anti-Age Serum	Volition - Snow Mushroom Water Serum	Fillmed Skin Perfusion - HAB5-Hydra Serum	Revolution - Skincare 2% Hyaluronic Acid Plumping & Hydrating Solution	goop - 20% Vitamin C & Hyaluronic Acid Glow Serum	TOUN28 - Centella Asiatica + Peptide Serum
Price
WIMJ similarity score		42%	41%	40%	40%	39%	39%	39%	39%	39%	39%
Key ingredients	glycerin	Common: glycerin Other: 3-o-ethyl ascorbic acid alpha-arbutin	Common: glycerin Other: camellia sinensis leaf extract carnosine +6 more	Common: glycerin Other: niacinamide acetyl octapeptide-3 +7 more	Common: glycerin Other: niacinamide bakuchiol +5 more	Common: glycerin Other: n-prolyl palmitoyl tripeptide-56 acetate dipeptide diaminobutyroyl benzylamide diacetate +3 more	Common: glycerin Other: n-prolyl palmitoyl tripeptide-56 acetate 3-o-ethyl ascorbic acid +3 more	Common: glycerin Other: panthenol erythritol +2 more	Common: glycerin Other: sodium hyaluronate sodium hyaluronate crosspolymer	Common: glycerin Other: ascorbic acid ferulic acid +2 more	Common: glycerin Other: madecassoside copper tripeptide-1 +8 more
Irritancy	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW	IRRITANCY LOW
Potential Irritants	gluconolactone Has skin benefit? citric acid Has skin benefit? +2 more	3-o-ethyl ascorbic acid Has skin benefit? citric acid Has skin benefit? +2 more	vaccinium macrocarpon fruit extract Has skin benefit? pullulan Has skin benefit? +9 more	salix alba bark extract Has skin benefit? potassium sorbate Has skin benefit? +2 more	caprylyl glycol Has skin benefit? ethylhexylglycerin Has skin benefit? +10 more	caprylyl glycol Has skin benefit? potassium sorbate Has skin benefit? +2 more	3-o-ethyl ascorbic acid Has skin benefit? polysorbate 60 Has skin benefit? +10 more	acrylates/c10-30 alkyl acrylate crosspolymer Has skin benefit? homarine hcl Has skin benefit? +7 more	ethylhexylglycerin Has skin benefit? pentylene glycol Has skin benefit? +3 more	phenethyl alcohol Has skin benefit? decyl glucoside Has skin benefit? +10 more	caprylyl glycol Has skin benefit? madecassoside Has skin benefit? +4 more
All ingredients	water Has skin benefit? glycerin Has skin benefit? +9 more	water Has skin benefit? propanediol Has skin benefit? +8 more	water Has skin benefit? propanediol Has skin benefit? +27 more	water Has skin benefit? glycerin Has skin benefit? +22 more	water Has skin benefit? niacinamide Has skin benefit? +24 more	water Has skin benefit? biosaccharide gum-4 Has skin benefit? +18 more	water Has skin benefit? propanediol Has skin benefit? +30 more	water Has skin benefit? glycereth-26 Has skin benefit? +18 more	water Has skin benefit? propanediol Has skin benefit? +11 more	water Has skin benefit? ascorbic acid Has skin benefit? +21 more	water Has skin benefit? propanediol Has skin benefit? +17 more

PRODUCT REVIEW

APOTCARE PURE SERUM – Resveratrol 5%

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