APOTCARE PURE SERUM – DMAE 4%

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Used to preserve products, dissolve other ingredients and create a nice product texture

A preservative

Can work as an exfoliant but is typically used to adjust the product pH

Plain old water

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Used to preserve products, dissolve other ingredients and create a nice product texture

Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin

Helps oil and water mix together

Used to thicken product formulations and create gel-like textures

A preservative

A preservative

Used to adjust the product's pH

Can work as an exfoliant but is typically used to adjust the product pH