Anua

Anua Birch 70 Moisture Boosting Serum

Name: Anua - Birch 70 Moisture Boosting Serum
Brand: Anua

Efficacy100/100IrritancyMedium

See all ingredients

Works for

Moisturizing

Panthenol, Glycerin + 20 more

Works well

What the product description says

“Features Panthenol and 10 types of Hyaluronic Acids that deeply moisturize the skin and help form a skin protection barrier.”

Source: Lila Beauty

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": betaine, biosaccharide gum-1.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

PanthenolHero· HumectantEffect: HighHelps attract water to the upper layer of the skin and can help improve skin barrier function~0.1–0.5%

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~3.2–4.8%

DiglycerinKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin~2.4–3.7%

TrehaloseKey active· HumectantEffect: HighA sugar that attracts water to the upper layer of the skin~1.2–1.8%

BetaineKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and improves the product texture~0.3–0.75%

Glyceryl acrylate/acrylic acid copolymerKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin and provide a longer-lasting hydration. Can create a thicker product consistency~0.2–0.7%

Hydrolyzed hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin~0.15–0.5%

Biosaccharide gum-1Key active· HumectantEffect: HighHelps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin~0.15–0.5%

Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.15–0.5%

Sodium acetylated hyaluronateKey active· HumectantEffect: HighA type of hyaluronic acid that works as an excellent moisturizer by attracting water into the upper layer of the skin. Is typically feels less sticky on the skin compared to the usual hyaluronic acid~0.15–0.5%

Ulmus davidiana root extractKey activeEffect: MediumA plant root extract that helps attract water to the upper layer of the skin. It might have an anti-inflammatory effect and could help neturalize free radicals in skin~0.15–0.55%

Sodium hyaluronate crosspolymerKey active· HumectantEffect: HighAttracts water into the upper layer of the skin~0.1–0.35%

Hydrolyzed sodium hyaluronateKey activeEffect: HighAttracts water into the upper layer of the skin~0.1–0.4%

Hyaluronic acidKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation~0.1–0.4%

Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~22–34%

Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~0.5–1.15%

Dextrin· HumectantEffect: LowA sugar that is used to stabilize the product formulation. Can help attract water to the upper layer of the skin~0.2–0.75%

Cucumis sativus fruit extractEffect: Low, below effective doseMight be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect~0.2–0.75%

TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.15–0.55%

AllantoinUnder-dosedHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~0.15–0.65%

Dipotassium glycyrrhizateUnder-dosedA salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening~0.1–0.45%

GluconolactoneUnder-dosedA polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals~0.1–0.45%

Can it cause trouble?

Irritancy

2 strong irritants: Gardenia florida fruit extract, Oenothera biennis flower extract

Medium risk

We flagged 11 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.

IngredientFunctionIrritationEst. amount

Gardenia florida fruit extractUsed as a fragrance. Can be irritating.High~0.15–0.65%est.

Oenothera biennis flower extractUsed as a fragranceHigh~0.15–0.6%est.

Ulmus davidiana root extractA plant root extract that helps attract water to the upper layer of the skin. It might have an anti-inflammatory effect and could help neturalize free radicals in skinHigh~0.15–0.55%est.

1,2-hexanediolA preservativeMedium~0.5–1.15%est.

HydroxyacetophenoneUsed to increase effectiveness of preservativesMedium~0.95–1.4%est.

Caprylyl glycolHelps preserve products and creates a nice product textureMedium~0.5–1.15%est.

Cucumis sativus fruit extractMight be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effectMedium~0.2–0.75%est.

Glyceryl acrylate/acrylic acid copolymerHelps attract water to the upper layer of the skin and provide a longer-lasting hydration. Can create a thicker product consistencyMedium~0.2–0.7%est.

GluconolactoneA polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicalsMedium~0.1–0.45%est.

Sodium hyaluronate crosspolymerAttracts water into the upper layer of the skinMedium~0.1–0.35%est.

EthylhexylglycerinA preservativeMedium~0.05–0.25%est.

Comedogenic

Clean of flagged comedogenic ingredients

None flagged

Alternatives

Cheaper, or higher on efficacy

ISNTREE Ultra-Low Molecular Hyaluronic Acid Serum

Cheaper68% match

$15.86

HEVEBLUE Salmon Caring Newpair PDRN Booster 100,000 Shot 1p

Cheaper66% match

$19.00

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Ingredients

Filter by role to see what each ingredient is doing.

Betula platyphylla japonica juice70%

Formula

Irritation risk: Low

More about Betula platyphylla japonica juice

Butylene glycol~22–34%

Formula

Irritation risk: Low

Works for

Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol

Dipropylene glycol~5.8–8.7%

Formula

Irritation risk: Low

Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying

More about Dipropylene glycol

Water~4.4–6.5%

Formula

Irritation risk: Low

Plain old water

More about Water

Glycerin~3.2–4.8%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin

Diglycerin~2.4–3.7%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps attract water to the upper layer of the skin

More about Diglycerin

1,2-hexanediol~0.5–1.15%

Irritant · medium

Irritation risk: Medium

A preservative

More about 1,2-hexanediol

Trehalose~1.2–1.8%

Key active

Irritation risk: Low

Works for

Moisturizing

A sugar that attracts water to the upper layer of the skin

More about Trehalose

Hydroxyacetophenone~0.95–1.4%

Irritant · medium

Irritation risk: Medium

Used to increase effectiveness of preservatives

More about Hydroxyacetophenone

Carbomer~0.5–1.15%

Formula

Irritation risk: Low

Works for

Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer

Caprylyl glycol~0.5–1.15%

Irritant · medium

Irritation risk: Medium

Works for

Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol

Tromethamine~0.45–1%

Formula

Irritation risk: Low

Helps adjust pH in products

More about Tromethamine

Allantoin~0.15–0.65%

Under-dosed

Irritation risk: Low

Works for

MoisturizingAnti-inflammatoryReduces rednessReduces irritationAnti-blemishExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin

Betaine~0.3–0.75%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps attract water to the upper layer of the skin and improves the product texture

More about Betaine

Cucumis sativus fruit extract~0.2–0.75%

Irritant · medium

Irritation risk: Medium

Works for

MoisturizingAnti-oxidation

Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect

More about Cucumis sativus fruit extract

Glyceryl acrylate/acrylic acid copolymer~0.2–0.7%

Key activeIrritant · medium

Irritation risk: Medium

Works for

Moisturizing

Helps attract water to the upper layer of the skin and provide a longer-lasting hydration. Can create a thicker product consistency

More about Glyceryl acrylate/acrylic acid copolymer

Dextrin~0.2–0.75%

Formula

Irritation risk: Low

Works for

Moisturizing

A sugar that is used to stabilize the product formulation. Can help attract water to the upper layer of the skin

More about Dextrin

Gardenia florida fruit extract~0.15–0.65%

Irritant · high

Irritation risk: High

Used as a fragrance. Can be irritating.

More about Gardenia florida fruit extract

Oenothera biennis flower extract~0.15–0.6%

Irritant · high

Irritation risk: High

Used as a fragrance

More about Oenothera biennis flower extract

Ulmus davidiana root extract~0.15–0.55%

Key activeIrritant · high

Irritation risk: High

Works for

MoisturizingAnti-oxidation

A plant root extract that helps attract water to the upper layer of the skin. It might have an anti-inflammatory effect and could help neturalize free radicals in skin

More about Ulmus davidiana root extract

Biosaccharide gum-1~0.15–0.5%

Key active

Irritation risk: Low

Works for

Moisturizing

Helps attract water to the upper layer of the skin and is claimed to provide a longer-lasting hydration because of its ability to create a water-binding film on the surface of the skin

More about Biosaccharide gum-1

Pinus palustris leaf extract~0.15–0.55%

Formula

Irritation risk: Low

More about Pinus palustris leaf extract

Panthenol~0.1–0.5%

Hero · Moisturizing

Irritation risk: Low

Works for

Reduces rednessMoisturizingReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol

Pueraria lobata root extract~0.1–0.45%

Formula

Irritation risk: Low

More about Pueraria lobata root extract

Gluconolactone~0.1–0.45%

Under-dosedIrritant · medium

Irritation risk: Medium

Works for

ExfoliationAnti-agingEvens skin toneMoisturizingAnti-oxidationAnti-blemish

A polyhydroxy acid (PHA) that helps shed the dead cells from the skin surface revealing smoother skin. Is believed to be genter than AHAs. It helps attract water to the upper layer of the skin and can stimulate production of skin's own hyaluronic acid resulting in improved hydration levels. It has been shown to be helpful against acne and clogged pores if used consistently (e.g over a period of 12 weeks) in high enough concentration. It can help reduce fine lines and wrinkles and improve skin tone with long-term application. Can help neutralize free radicals

More about Gluconolactone

Dipotassium glycyrrhizate~0.1–0.45%

Under-dosed

Irritation risk: Low

Works for

MoisturizingAnti-inflammatoryEvens skin tone

A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening

More about Dipotassium glycyrrhizate

Malachite extract~0.1–0.45%

Formula

Irritation risk: Low

Works for

Anti-aging

A mineral that is claimed to be able to support collagen product in skin, but evidence of effectiveness is missing

More about Malachite extract

Tocopherol~0.15–0.55%

Formula

Irritation risk: Low

Works for

Anti-oxidationAnti-agingAnti-inflammatoryMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol

Sodium hyaluronate~0.15–0.5%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate

Hydroxypropyltrimonium hyaluronate~0.15–0.7%

Formula

Irritation risk: Low

More about Hydroxypropyltrimonium hyaluronate

Sodium acetylated hyaluronate~0.15–0.5%

Key active

Irritation risk: Low

Works for

Moisturizing

A type of hyaluronic acid that works as an excellent moisturizer by attracting water into the upper layer of the skin. Is typically feels less sticky on the skin compared to the usual hyaluronic acid

More about Sodium acetylated hyaluronate

Hydrolyzed hyaluronic acid~0.15–0.5%

Key active

Irritation risk: Low

Works for

Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. A version of it is naturally present in skin

More about Hydrolyzed hyaluronic acid

Hyaluronic acid~0.1–0.4%

Key active

Irritation risk: Low

Works for

MoisturizingAnti-inflammatoryAnti-aging

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation

More about Hyaluronic acid

Sodium hyaluronate crosspolymer~0.1–0.35%

Key activeIrritant · medium

Irritation risk: Medium

Works for

Moisturizing

Attracts water into the upper layer of the skin

More about Sodium hyaluronate crosspolymer

Hydrolyzed sodium hyaluronate~0.1–0.4%

Key active

Irritation risk: Low

Works for

Moisturizing

Attracts water into the upper layer of the skin

More about Hydrolyzed sodium hyaluronate

Potassium hyaluronate~0.1–0.35%

Formula

Irritation risk: Low

More about Potassium hyaluronate

Sodium phytate~0.05–0.2%

Formula

Irritation risk: Low

Used to stabilize product formulations

More about Sodium phytate

Ethylhexylglycerin~0.05–0.25%

Irritant · medium

Irritation risk: Medium

A preservative

More about Ethylhexylglycerin

Ingredient list view

Betula platyphylla japonica juice, Butylene glycol, Dipropylene glycol, Water, Glycerin, Diglycerin, 1,2-hexanediol, Trehalose, Hydroxyacetophenone, Carbomer, Caprylyl glycol, Tromethamine, Allantoin, Betaine, Cucumis sativus fruit extract, Glyceryl acrylate/acrylic acid copolymer, Dextrin, Gardenia florida fruit extract, Oenothera biennis flower extract, Ulmus davidiana root extract, Biosaccharide gum-1, Pinus palustris leaf extract, Panthenol, Pueraria lobata root extract, Gluconolactone, Dipotassium glycyrrhizate, Malachite extract, Tocopherol, Sodium hyaluronate, Hydroxypropyltrimonium hyaluronate, Sodium acetylated hyaluronate, Hydrolyzed hyaluronic acid, Hyaluronic acid, Sodium hyaluronate crosspolymer, Hydrolyzed sodium hyaluronate, Potassium hyaluronate, Sodium phytate, Ethylhexylglycerin

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🇦🇺 Lila Beauty (AU)30 ml

≈ $22.75 Out of stock

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🇬🇧 Amazon UK (UK)Price as of 11/6 18:00 GMT

≈ $30.84

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
	AnuaBirch 70 Moisture Boosting SerumYOUR PRODUCT	ISNTREEUltra-Low Molecular Hyaluronic Acid Serum	HEVEBLUESalmon Caring Newpair PDRN Booster 100,000 Shot 1p	JUMISOWaterfull Hyaluronic Acid Serum
Match	—	68%	66%	66%
Price	—	$15.86	$19.00	$2.71
Shared key ingredients	—	11 of 14	10 of 14	8 of 14
Key difference	—	Madecassoside	Madecassoside	Ceramide Np
Irritancy	Medium	Low	Low	Low
Drying alcohol	—	—	—	—
	View product	Shop	Shop	Shop

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Product summary

"Anua - Buy Anua Birch 70 Moisture Boosting Serum Australia - Korean Skin Care and Cosmetics" could be helpful for: Moisturizing, but its actives are not the most effective or are not well-studied.

Ingredient callouts

Humectants (sodium hyaluronate crosspolymer 0.10% - 0.20%, hyaluronic acid 0.15% - 0.25%, hydrolyzed hyaluronic acid 0.15% - 0.30%, sodium acetylated hyaluronate 0.15% - 0.30%, sodium hyaluronate 0.20% - 0.40%, biosaccharide gum-1 0.25% - 0.45%, glyceryl acrylate/acrylic acid copolymer 0.30% - 0.60%, betaine 0.40% - 0.60%, trehalose 1.30% - 1.60%, diglycerin 1.90% - 2.30% and glycerin 2.40% - 2.90%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

Price

The product retails for 33.00A$ in Australia.

For a detailed price comparison: click here.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 33 studies and safety reviews.

1
Glycerol and the skin: holistic approach to its origin and functionsncbi.nlm.nih.gov
2
The influence of alkane chain length on the skin irritation potential of 1,2-alkanediolsncbi.nlm.nih.gov
3
Safety Assessment of Tromethamine as Used in Cosmeticscir-safety.org
4
Profile of wound healing process induced by allantoinscielo.br
5
Allergic contact dermatitis from gardenia fruitpubmed.ncbi.nlm.nih.gov
6
VOLATILE CONSTITUENTS AND BIOLOGICAL ACTIVITIES OF GARDENIA JASMINOIDES thaiscience.info
7
Chemical constituents of the root bark of Ulmus davidiana var. japonica and their potential biological activitiespubmed.ncbi.nlm.nih.gov
8
Cosmeceutical properties of polysaccharides from the root bark of Ulmus davidiana var. japonicapubmed.ncbi.nlm.nih.gov
9
Anti-Wrinkle Effect of Ulmus davidiana Extractsdbpia.co.kr
10
Development and characterization of a superabsorbing hydrogel film containing Ulmus davidiana var. Japonica root bark and pullulan for skin wound healingsciencedirect.com
11
Skin moisturizing effects of panthenol-based formulationspdfs.semanticscholar.org
12
Safety Assessment of Panthenol, Pantothenic Acid, and Derivatives as Used in Cosmeticscir-safety.org
13
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acnencbi.nlm.nih.gov
14
The Polyhydroxy Acid Gluconolactone Protects Against Ultraviolet Radiation in an In Vitro Model of Cutaneous Photoagingonlinelibrary.wiley.com
15
Applications of hydroxy acids: classification, mechanisms, and photoactivityncbi.nlm.nih.gov
16
The efficacy of glycolic acid, salicylic acid, gluconolactone, and licochalcone A combined with 0.1% adapalene vs adapalene monotherapy in mild-to-moderate acne vulgaris: a double-blinded within-person comparative studydovepress.com
17
A polyhydroxy acid skin care regimen provides antiaging effects comparable to an alpha-hydroxyacid regimenncbi.nlm.nih.gov
18
The use of polyhydroxy acids (PHAs) in photoaged skin
19
Blackwell Publishing, Ltd. Alpha-hydroxyacids and carboxylic acidsonlinelibrary.wiley.com
20
An evaluation of a polyhydroxy acid skin care regimen in combination with azelaic acid 15% gel in rosacea patientsonlinelibrary.wiley.com
21
Aging Skin: Causes, Treatments, and Preventionsciencedirect.com
22
Clinical and cosmeceutical uses of hydroxyacidssciencedirect.com
23
Polyhydroxy Acids (PHAs) Provide Conditioning Effects to Skin Without Increasing Sensitivity to UV Lightneostrata.neogen.gr
24
Ameliorating effect of dipotassium glycyrrhizinate on an IL-4- and IL-13-induced atopic dermatitis-like skin-equivalent modelresearchgate.net
25
Final report on the safety assessment of Glycyrrhetinic Acid, Potassium Glycyrrhetinate, Disodium Succinoyl Glycyrrhetinate, Glyceryl Glycyrrhetinate, Glycyrrhetinyl Stearate, Stearyl Glycyrrhetinate, Glycyrrhizic Acid, Ammonium Glycyrrhizate, Dipotassium Glycyrrhizate, Disodium Glycyrrhizate, Trisodium Glycyrrhizate, Methyl Glycyrrhizate, and Potassium Glycyrrhizinate.ncbi.nlm.nih.gov
26
Use of iron in the form of a stone extract as stimulus of the synthesis of collagen by skin fibroblastspatents.google.com
27
Vitamin E in dermatologyncbi.nlm.nih.gov
28
Vitamin E and Skin Healthlpi.oregonstate.edu
29
Hyaluronic acid: A key molecule in skin agingncbi.nlm.nih.gov
30
Hyaluronan (Hyaluronic Acid): a natural moisturizer for skin careresearchgate.net
31
Acetylated Hyaluronic Acid: Enhanced Bioavailability and Biological Studieshindawi.com
32
Efficacy of a New Topical Nano-hyaluronic Acid in Humansncbi.nlm.nih.gov
33
Physiochemical properties and application of hyaluronic acid: a systematic reviewonlinelibrary.wiley.com

AnuaBirch 70 Moisture Boosting Serum

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Find on Amazon

As an Amazon Associate, WIMJ earns from qualifying purchases.