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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Eye Wrinkle Cream"
From product name
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
does not meet threshold
LOW
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Eye Wrinkle Cream"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sorbitol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: beeswax, squalane.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps soften the upper layer of the skin
4.8% - 7.1%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
3.9% - 5.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.7% - 4%
Helps oil and water mix together
2% - 2.9%
Helps attract water to the upper layer of the skin and improves the product texture
1.6% - 2.4%
A good moisturizing plant oil. Due to the high linoleic acid content, it helps soften the upper layer of the skin, reduce water loss and support skin barrier function
1.2% - 1.8%
A good emoillient. Contains vitamin E which can help neutralise free radicals, however the oil is unstable. Avoid if you have gluten or wheat sensitivity (including food allergies).
1.3% - 1.9%
Helps oil and water mix together
1% - 1.5%
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
0.85% - 1.25%
Used to create a thicker product consistency and soften the upper layer of the skin
0.5% - 1.2%
A good moisturizing plant oil. Due to the high linoleic acid content, it helps soften the upper layer of the skin, reduce water loss and support skin barrier function
0.45% - 1%
Forms a protective barrier that holds water and keeps dry skin hydrated. Keeps an emulsion from separating into its oil and liquid components, and increases the thickness of a product. Can be an allergen
0.4% - 0.95%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.75%
0.2% - 0.8%
Used to create a thicker product consistency
0.2% - 0.8%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.2% - 0.75%
Carrot extract. Might have anti-oxidant properties and be used to add orange color
0.15% - 0.65%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.15% - 0.55%
A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant
0.35% - 0.8%
Help soften the upper layer of the skin
0.15% - 0.55%
An anti-oxidant that helps stabilize product formulations. Might help neutralise free radicals in skin
0.1% - 0.4%
Three steps removed from the active form of vitamin A - retinoic acid. To have an effect in the skin, it first needs to be converted twice to become the retinoic acid. This means it is less potent than retinol, but could also be less irritating. Once converted to the retinoic acid in the skin, it helps against all signs of aging, improves skin cell turnover and helps fight blemishes and clogged pores. However, in many cosmetic formulations, it is used in a concentration that is too low to have the full effect
0.1% - 0.3%
Being a lipid soluble form of vitamin C, it is more stable and can penetrate the skin better than L-Ascorbic acid. It is effective in protecting the skin from free radicals, as well as evening the skin tone, but is less effective in stimulating collagen production compared to L-Ascorbic acid.
0.05% - 0.25%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.25%
Used mostly for creating emulsions - helping oil and water mix together. Helps soften the upper layer of the skin
0.1% - 0.3%
A colorant adding orange or bright yellow color
0.05% - 0.15%
Helps soften the upper layer of the skin
0.05% - 0.2%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources