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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"a proprietary complex that enhances and beautifies skin and helps reduce visible signs of aging. . Red Algae."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Balancing Moisturizing Toner"
From product name
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
25% - 37%
The ingredient is not recognized
TBC
Plain old water
12% - 18%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 6.6%
Helps oil and water mix together
3.2% - 4.8%
Helps water and oil mix together and works as a cleansing agent
2.4% - 3.6%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
1.8% - 2.8%
Helps oil and water mix together and helps preserve the product formulation
1.5% - 2.3%
1.3% - 2%
Helps stabilize the product formulation
1.2% - 1.8%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.9% - 1.35%
A fragrance. Can be irritating
0.55% - 1.25%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.45% - 1.05%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
0.45% - 1.05%
0.35% - 0.8%
Used as a fragrance. Can be irritating
0.3% - 0.7%
Used as a fragrance. Can be irritating
0.15% - 0.6%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.5%
A fragrance. Can be irritating
0.1% - 0.3%
A fragrance. Can be irritating
0.05% - 0.3%
A fragrance. Can be irritating
0.05% - 0.2%
A fragrance. Is a likely irritant
0.05% - 0.15%
The ingredient is not recognized
TBC

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Price
WIMJ similarity score
37%
36%
36%
36%
36%
36%
36%
36%
36%
36%
Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources