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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Vitamin E, sulfur mud, and zinc oxide firm skin and reduce the appearance of wrinkles, dark spots, and sun damage."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

See a mistake?
Promise
What does the product description say?
"Vitamin E, sulfur mud, and zinc oxide firm skin and reduce the appearance of wrinkles, dark spots, and sun damage."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Vitamin E, sulfur mud, and zinc oxide firm skin and reduce the appearance of wrinkles, dark spots, and sun damage."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 25/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps stabilize the product formulation
7.3% - 11%
Helps oil and water mix together and used to stabilize product formulations
3.6% - 5.5%
Can be helpful in reducing inflammation in skin. Is a likely irritant
2.4% - 3.7%
A plant extract that can help neutralize free radicals in skin. It contains a compound salicin that can theoretically be converted into salicylic acid that, in turn, helps reduce inflammation in skin, but the evidence of effectiveness in skin is lacking and the extract is usually not used in a concentration that would enable an exfoliating effect
1.9% - 2.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.6% - 2.3%
1% - 1.5%
A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant
1.4% - 2.2%
Benefits for the skin are not clear
0.85% - 1.25%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.1% - 0.5%
Helps mask the smell of other ingredients and helps preserve the product formulation
0.05% - 0.3%
A preservative
0.05% - 0.2%

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