Alder New York Brightening Face Mask

Alder New York Brightening Face Mask

Efficacy0/100IrritancyMedium

Works for

Exfoliation
No ingredient credited for this claim
Not delivered
What the product description says
“Reveal radiant, glowing skin with our gentle exfoliating gel mud mask.”
Source: Alder New York

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Evens skin tone
No ingredient credited for this claim
Not delivered
What the product description says
“Infused with vitamin C, zinc, and calendula extract, this mask works in as little as 5 minutes to brighten and firm dull skin.”
Source: Alder New York

Effective ingredients missing or their concentration is too low

Moisturizing
Side benefit the brand mentions · Glycerin, Sodium hyaluronate
Works
What the product description says
“Vitamin C corrects hyperpigmentation and dark spots, while zinc oxide reduces redness.”
Source: Alder New York

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": glycerin, sodium hyaluronate.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~2–3.1%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.35–0.8%

Can it cause trouble?

Irritancy
1 strong irritant: Calendula officinalis flower extract
Medium risk
We flagged 6 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
Calendula officinalis flower extractA plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritatingHigh~1.1–1.6%est.
Chamomilla recutita flower extractPlant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritatingHigh~0.55–1.25%est.
Benzyl alcoholA preservative. Can be used to mask unpleasant smell. Can be irritatingHigh~0.15–0.65%est.
Hydroxypropyl starch phosphateHelps oil and water mix together and used to stabilize product formulationsMedium~4.1–6.1%est.
Tocopheryl acetateA more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.Medium~1.2–1.9%est.
Dehydroacetic acidA preservativeMedium~0.1–0.35%est.
Comedogenic
Clean of flagged comedogenic ingredients
None flagged

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Ingredients

Filter by role to see what each ingredient is doing.

Water~40–60%
Formula
Irritation risk
Low

Plain old water

More about Water
Kaolin~6.4–9.5%
Formula
Irritation risk
Low
Works for
MattifyingAnti-blemish

A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color

More about Kaolin
Hydroxypropyl starch phosphate~4.1–6.1%
Irritant · medium
Irritation risk
Medium

Helps oil and water mix together and used to stabilize product formulations

More about Hydroxypropyl starch phosphate
Silt~3.1–4.7%
Formula
Irritation risk
Low
More about Silt
Zinc oxide~3.4–5.2%
Formula
Irritation risk
Low
Works for
Sun protection

A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant

More about Zinc oxide
Glycerin~2–3.1%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Glyceryl ascorbate~1.4–2.2%
Formula
Tocopheryl acetate~1.2–1.9%
Irritant · medium
Irritation risk
Medium
Works for
Anti-oxidation

A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.

More about Tocopheryl acetate
Calendula officinalis flower extract~1.1–1.6%
Irritant · high
Irritation risk
High
Works for
Anti-oxidation

A plant extract that has some anti-oxidant and anti-bacterial properties. Can be irritating

More about Calendula officinalis flower extract
Chamomilla recutita flower extract~0.55–1.25%
Irritant · high
Irritation risk
High
Works for
Anti-inflammatory

Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating

More about Chamomilla recutita flower extract
Sodium hyaluronate~0.35–0.8%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Benzyl alcohol~0.15–0.65%
Irritant · high
Irritation risk
High

A preservative. Can be used to mask unpleasant smell. Can be irritating

More about Benzyl alcohol
Dehydroacetic acid~0.1–0.35%
Irritant · medium
Irritation risk
Medium

A preservative

More about Dehydroacetic acid
Gardenia jasminoides fruit extract~0.1–0.3%
Formula
Ingredient list view

Water, Kaolin, Hydroxypropyl starch phosphate, Silt, Zinc oxide, Glycerin, Glyceryl ascorbate, Tocopheryl acetate, Calendula officinalis flower extract, Chamomilla recutita flower extract, Sodium hyaluronate, Benzyl alcohol, Dehydroacetic acid, Gardenia jasminoides fruit extract

Compare prices

Retailers ranked by price — lowest first.

Alder New York
$7.99 Out of stock
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Amazon US
Price unavailable Out of stock
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Alder New YorkBrightening Face MaskYOUR PRODUCTYEOUTHDead Sea Mud Mask with Hyaluronic Acid, Aloe, Oatmeal, Avocado OilFace Reality SkincareBrighten-C MaskSincerely yoursFace To Face Time Gentle Pore-Purifying Whipped Clay Mask
Match—34%34%34%
Price—$16.83$49.00$24.00
Shared key ingredients—3 of 42 of 43 of 4
Key difference—Colloidal OatmealNonapeptide-1Niacinamide
Irritancy Medium Medium Low Low
Drying alcohol————
View product Shop Shop Shop

More alternatives: Peter Thomas Roth Even Smoother Microdermabrasion Exfoliating Pore Purifier with Salicylic Acid for Oil ControlNo7 LABORATORIES CICA-RESCUE Skin Paste

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Product summary

"Alder New York - Brightening Face Mask" is effective for: Evens skin tone

This product could be helpful for: Anti-aging and Moisturizing, but its actives are not the most effective or are not well-studied.

Ingredient callouts

  • Humectants (sodium hyaluronate 0.30% - 0.75%, 3-glyceryl ascorbate 1.70% - 2.50% and glycerin 2.10% - 3.10%). These ingredients help attract water to the upper layer of the skin and improve the skin hydration.

Price

The product retails from 7.99$ up to 29.99$ in the United States.

For a detailed price comparison: click here.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 13 studies and safety reviews.

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Alder New York Brightening Face Mask
Alder New YorkBrightening Face Mask

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.