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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Anti-aging effects."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"For optimal results, apply after exfoliating with our Gentle refining scrub."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

See a mistake?
Promise
What does the product description say?
"Kantic Brightening Moisture Mask"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: isopropyl myristate, cetearyl alcohol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Exfoliation
Total Promises Fulfilled score: 25/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 6.5%
Help soften the upper layer of the skin and create a nice product consistency
3.7% - 5.6%
Helps oil and water mix together
2.4% - 3.6%
An emollient that helps soften the skin
2% - 3%
An emollient that helps soften the skin. Could be comedogenic
1.7% - 2.5%
Helps oil and water mix together
1.4% - 2.1%
Helps improve the product texture
1% - 1.45%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
1.1% - 1.6%
A plant extract that might help neutralize free radicals in skin, but research on its efficacy in skin is lacking
0.6% - 1.35%
A plant extract that might have an anti-inflammatory effect in skin
0.4% - 0.95%
An effective moisturizing and skin barrier repair ingredient. Helps calm down inflammation and has some anti-oxidant properties
0.4% - 0.95%
A plant extract that helps attract water to the upper layer of the skin. It might be helpful in neutralizing free radicals in skin, but is less potent than the extract from the seeds
0.35% - 0.8%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.75%
Can work as an exfoliant but is typically used to adjust the product pH
0.3% - 0.7%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.3% - 0.7%
The most well-researched antioxidant that works in skin. Helps neutralize free radicals supporting collagen production, helping to even out the skin tone and preventing early signs of aging
0.2% - 0.75%
0.3% - 0.7%
A type of silicone that helps create a nice product consistency and support the delivery of other ingredients
0.2% - 0.7%
Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light
0.15% - 0.65%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.3% - 0.7%
A preservative
0.16% - 0.32%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.45%
A preservative
0.15% - 0.5%
A preservative
0.1% - 0.5%
A preservative. It helps prevent bacterial growth in cosmetic products
0.1% - 0.5%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.4%
A fragrance. Can be irritating
0.1% - 0.35%
A fragrance with jasmine smell. A likely irritant
0.1% - 0.35%
A fragrance. Potential allergen and can be irritating
0.05% - 0.25%
A fragrance. Can be irritating
0.05% - 0.2%
A fragrance. Can be irritating
0.05% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.1%
A fragrance. A likely allergen and can be irritating
0.01% - 0.05%
A fragrance with a lemon scent. A likely irritant
0.01% - 0.05%

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Formula 10.0.6 - Night Work Vitamin A Renewing Sleep Mask
Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources