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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"The soft texture of this lotion deeply hydrates and safeguards skin from premature signs of aging, while smoothing the skin's surface."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Supercharged with two of Mother Nature’s most powerful antioxidant-rich superfoods Kale and Turmeric, this lightweight body lotion from AHAVA ’s bodycare collection envelops your skin in a plumping, smoothing cushion of long-lasting hydration."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium hyaluronate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cetearyl alcohol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
HIGH
Ingredient Irritancy Skin Benefit
parfum
does not have skin benefit
linalool
does not have skin benefit
hexyl cinnamal
does not have skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
An emollient that helps soften the skin and create a nice product texture
5% - 7.6%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
3.2% - 4.9%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
2.8% - 4.1%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.1% - 3.2%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.7% - 2.6%
1.5% - 2.3%
A preservative. It helps prevent bacterial growth in cosmetic products
0.5% - 1%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
1.1% - 1.7%
An aromatic blend of unspecified and possibly irritating ingredients
0.8% - 1.2%
A fragrance. Can be irritating
0.5% - 1.15%
A fragrance with jasmine smell. A likely irritant
0.4% - 0.9%
A fragrance. Can be irritating
0.35% - 0.85%
A fragrance. Can be irritating
0.35% - 0.75%
A fragrance. Can trigger allergic reactions and be irritating
0.2% - 0.8%
Helps preserve products and creates a nice product texture
0.35% - 0.8%
Helps to control the skin's pH level. Maintains the skin's natural film of amino-lactic acids and oils. Helps to preserve products
0.2% - 0.8%
A preservative
0.16% - 0.32%
Helps water and oil mix together and works as a cleansing agent
0.3% - 0.75%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.6%
A preservative
0.25% - 0.5%
Helps adjust the product pH and stabilize the formulation
0.15% - 0.6%
A preservative
0.1% - 0.5%
A preservative
0.1% - 0.5%
Helps regulate the pH of the formulation
0.1% - 0.5%
A preservative
0.1% - 0.45%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.1% - 0.4%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.1% - 0.35%
0.1% - 0.35%
A plant extract that can contain an active compound curcumin, that may have some anti-inflammatory properties when applied to the skin, but solid research is lacking and the typical concentration used in skincare products is too low. Can be an irritant
0.05% - 0.25%
Might be helpful in neutralizing free radicals in skin but solid research is lacking. Helps attract water to the upper layer of the skin
0.05% - 0.2%
Sea water. Helps dissolve other ingredients in a product
0.05% - 0.2%

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The Solution - Hyaluronic Acid Hydrating Body Lotion
Naturium - Bio-Lipid Restoring Body Lotion
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Replenix - Retinol Smooth + Tighten Body Lotion
Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
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IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
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MEDIUM
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MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources