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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Formulated with a unique blend of Dead Sea Mud, minerals and botanical extracts, the face mask unclogs pores and absorbs excess oil whilst adding an intense dosage of hydration."
WIMJ summary for anti-blemish

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
See a mistake?
Promise
What does the product description say?
"Enriched with Jojoba Oil and Horsetail extract, skin is left feeling moisturized, refined and smoother with a more even tone."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Discover the AHAVA Purifying Mud Mask, The Purifying Mud Mask from AHAVA works to deeply cleanse and detoxify skin for a fresh and revitalised complexion."
WIMJ summary for exfoliation

This product does not contain effective exfoliating ingredients. It might be able to deliver physical exfoliation, that is scrub off some of the dead cells on the surface of the skin. We do not recommend physical exfoliation, because it is not uniform (some bits of skin can get exfoliated too much while others not at all). It can also traumatize the skin and aggrevate acne and other skin conditions.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
HIGH
does not meet threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Formulated with a unique blend of Dead Sea Mud, minerals and botanical extracts, the face mask unclogs pores and absorbs excess oil whilst adding an intense dosage of hydration."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cetearyl alcohol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Exfoliation
Evens skin tone
Anti-blemish
Total Promises Fulfilled score: 25/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
A type of clay that consists mainly of aluminum silicate. Helps absorb oil and creates a thicker product consistency. Can be used to add a white color
22% - 33%
6.3% - 9.4%
Plain old water
4.7% - 7%
3.6% - 5.3%
A preservative that releases formaldehyde and can be irritating
0.3% - 0.6%
2.4% - 3.7%
2% - 3%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
1.5% - 2.2%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
1.3% - 1.9%
An emollient that helps soften the skin and create a nice product texture
1.1% - 1.7%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
1% - 1.45%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.6% - 1.4%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.8% - 1.2%
Softens the upper layer of skin and helps restore the healthy skin barrier. Has shown to help calm down inflammation in skin. It is a stable oil, meaning that it retains its properties even when exposed to air.
0.85% - 1.25%
0.6% - 1.35%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.8% - 1.2%
Used to thicken the product formulation and might help to add minerals to the surface of the skin. It is used in scrubs as a physical exfoliant. Can increase sensitivity to other ingredients if left on the skin or used in high concentration
0.5% - 1.15%
Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product
0.45% - 1.1%
A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant
0.85% - 1.25%
Helps preserve products and creates a nice product texture
0.45% - 1.1%
A preservative
0.16% - 0.32%
A preservative. It helps prevent bacterial growth in cosmetic products
0.4% - 1%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.4% - 0.9%
Plant oil that can have healing and anti-inflammatory properties. It contains volatile compouunds that are potential allergens and can be irritating
0.4% - 0.9%
An emollient that helps soften the skin
0.4% - 0.9%
Might be helpful in restoring skin barrier function and, when combined with zinc carbonate and malonic acid, reducing fine lines and wrinkles by stimulating elastin production. Also helps stabilize the product formulation
0.35% - 0.75%
Used to thicken product formulations and create gel-like textures
0.4% - 0.95%
Helps oil and water mix together
0.3% - 0.75%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.2% - 0.75%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiom)
0.2% - 0.75%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.35% - 0.8%
Helps oil and water mix together
0.15% - 0.65%
Used to create a thicker product consistency
0.15% - 0.6%
0.15% - 0.55%
0.1% - 0.5%
Helps dissolve other ingredients in a formulation
0.1% - 0.45%
A preservative. Can be irritating
0.01% - 0.02%
A preservative. Is a frequent allergen
0.00075% - 0.0015%
Helps preserve the product formulation
0.05% - 0.15%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.05% - 0.2%

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