Can the product deliver on its promises?
PromiseWhat does the product description say?
WIMJ summary for moisturizing
This product can help improve hydration of the skin with the two types of ingredients.
The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, cyclomethicone.
This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: dimethicone, cyclomethicone.
The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol, urea
WIMJ summary for anti-oxidation
This product contains antioxidants (ginkgo biloba leaf extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.
How honest is this product?
|Promise||Can it deliver?|
Ingredients by volume
Plain old water
|45% - 55%|
Naturally present in skin (urea makes up about 7% of natural moisturizing factors in skin). Attracts water to the upper layer of the skin. Also has a positive effect on the skin barrier beyond the humectant action. Can enhance penetration of other ingredients. Is an exfoliating ingredient when used in high concentrations
|9.7% - 11.8%|
A type of silicone that leaves a nice silky finish on the skin and can help soften its upper layer
|4.6% - 5.6%|
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