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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Address deep lines and wrinkles with AHAVA’s Exclusive Advanced Deep Wrinkle Cream ; an advanced moisturiser that works to reduce the depth of wrinkles, visibly shape facial contours and replump skin for a refined visage."
WIMJ summary for anti-aging

This product contains tripeptide-3. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Advanced Deep Wrinkle Cream"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, dimethicone.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: tripeptide-3

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (squalene) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Anti-oxidation
Total Promises Fulfilled score: 87/100.

Potential irritants

IRRITANCY
HIGH
Ingredient Irritancy Skin Benefit
ceteth-20
Has skin benefit
peg-75 stearate
Has skin benefit
steareth-20
Has skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Helps water and oil mix together
7.7% - 9.4%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
3.8% - 4.6%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.8% - 3.4%
Helps water and oil mix together
2.3% - 2.8%
Helps oil and water mix together
2% - 2.4%
Improves the texture of the product and helps soften the skin. Helps oil and water mix together and can be used as a cleansing agent
1.7% - 2.1%
1.4% - 1.7%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
1.2% - 1.5%
Helps soften the upper layer of the skin
0.95% - 1.15%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.7% - 1.05%
An emollient. Is not recommended for acne-prone skin as it can be comedogenic
0.6% - 0.95%
Used to improve the product consistency and soften the upper layer of the skin
0.5% - 0.75%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.45% - 0.7%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
0.45% - 0.7%
Helps water and oil in the product mix well together and improves product texture
0.4% - 0.6%
A silicone that helps to reduce water loss from the surface of the skin. Can temporarily "fill in" lines and wrinkles, absorb oil, and create a nice product finish
0.45% - 0.65%
Helps soften the skin and attract water to its upper layer. Helps create nice product texture
0.35% - 0.6%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.3% - 0.5%
An oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast
0.3% - 0.55%
A preservative. It helps prevent bacterial growth in cosmetic products
0.25% - 0.5%
A silicone that makes products more spreadable and keeps skin smooth. Helps to add gloss to skin and may visually fill in fine lines/wrinkles for short time
0.25% - 0.5%
Helps evenly disperse other ingredients in a formulation and create an even layer on the surface of the skin
0.25% - 0.45%
0.25% - 0.45%
0.2% - 0.4%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.2% - 0.4%
Plant extract that might hep calm down inflammation in skin
0.2% - 0.4%
Helps preserve products and creates a nice product texture
0.25% - 0.45%
A preservative
0.16% - 0.32%
0.2% - 0.4%
Used to create a thicker product consistency and soften the upper layer of the skin
0.25% - 0.45%
0.2% - 0.35%
Softens the upper layer of the skin and can support skin barrier function
0.2% - 0.35%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.15% - 0.3%
Sea water. Helps dissolve other ingredients in a product
0.15% - 0.3%
An aromatic blend of unspecified and possibly irritating ingredients
0.1% - 0.2%
A fragrance with jasmine smell. A likely irritant
0.1% - 0.2%
A fragrance. Can be irritating
0.1% - 0.15%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.1%
A fragrance. Can be irritating
0.05% - 0.05%

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