The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, soluble collagen.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, helianthus annuus extract.

soluble collagen 0.55% - 1.25%

Irritation risk:

Concentration: Effectiveness: HIGH

A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin

ethylhexyl olivate 3.7% - 5.6%

Irritation risk:

Concentration: Effectiveness: HIGH

Helps soften the upper layer of the skin

glycerin 2.7% - 4%

Irritation risk:

Concentration: Effectiveness: HIGH

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

Anti-aging

What does the product description say?

Especially helpful for lip lines, advanced formula will visibly restore volume to crevices.

Source: Advanced Clinicals

Effective ingredients missing or their concentration is too low.

tocopherol 0.3% - 0.75%

Irritation risk:

Concentration: Insufficient!

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

aloe barbadensis leaf juice 1.4% - 2.2%

Irritation risk:

Concentration: Insufficient!

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

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Key Actives

tocopherol 0.3% - 0.75%

Irritation risk:

Works for: Anti-oxidation, Anti-inflammatory, Moisturizing, Anti-aging

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

rosmarinus officinalis leaf extract 0.3% - 0.75%

Irritation risk:

Works for: Anti-blemish, Antibacterial, Anti-oxidation

Can be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating

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Potential irritants

rosmarinus officinalis leaf extract 0.3% - 0.75%

Irritation risk:

Works for: Anti-blemish, Antibacterial, Anti-oxidation

Can be helpful in reducing inflammation in skin, including inflamed acne. It can be irritating

citrus aurantium dulcis peel extract 0.15% - 0.65%

Irritation risk:

Used as a fragrance

Comodogenic ingredients

isopropyl myristate 4.8% - 7.2%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

An emollient that helps soften the skin. Could be comedogenic

cetearyl alcohol 1.7% - 2.6%

Irritation risk: Comedogenicity: Medium

Works for: Cleansing, Moisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

All ingredients

water 40% - 60%

Irritation risk:

Plain old water

isopropyl myristate 4.8% - 7.2%

Irritation risk: Comedogenicity: High

Works for: Moisturizing

An emollient that helps soften the skin. Could be comedogenic

ethylhexyl olivate 3.7% - 5.6%

Irritation risk:

Works for: Moisturizing

Helps soften the upper layer of the skin

Ingredient list view

Water, Isopropyl myristate, Ethylhexyl olivate, Glycerin, Pyrus malus fruit extract, Cetearyl alcohol, Aloe barbadensis leaf juice, Hydrolyzed soybean fiber, Cyamopsis tetragonoloba gum, Squalane, Soluble collagen, Chlorella vulgaris extract, Oryza sativa bran extract, Rosmarinus officinalis leaf extract, Helianthus annuus extract, Tocopherol, Avena sativa bran extract, Citrus aurantium dulcis peel extract, Tetrasodium glutamate diacetate, Ammonium acryloyldimethyltaurate/vp copolymer, Maltodextrin, Phenoxyethanol, Parfum, Caprylyl glycol, Ethylhexylglycerin, Hexylene glycol, Hydroxyisohexyl 3-cyclohexene carboxaldehyde, Linalool, Hydroxycitronellal

	ADVANCED CLINICALS - Collagen Serum	MGC Derma - Face and Neck Serum for Firming	Tula - Deep Wrinkle Serum	Pacifica - Vegan Ceramide Serum	sjal - själ Bio-Regeneratif Serum Active Energy Lift	StackedSkincare - EGF Activating Serum	SENTÉ - Dermal Contour Pressed Serum	APRIL SKIN - 40% Collagen Peptide Plumping Serum	First Aid Beauty - Hydrating Serum with Hyaluronic Acid	Naturium - Azelaic Acid Emulsion 10%	UBUNA - Drench Intensive Hydration Serum
Price
WIMJ similarity score		38%	38%	37%	37%	37%	37%	36%	36%	36%	36%
Key ingredients	ethylhexyl olivate glycerin +6 more	Common: isopropyl myristate squalane +1 more Other: cannabidiol - derived from extract or tincture or resin of cannabis 3-o-ethyl ascorbic acid +3 more	Common: isopropyl myristate glycerin Other: palmitoyl tripeptide-38 camelina sativa seed oil +4 more	Common: ethylhexyl olivate glycerin +2 more Other: ceramide np phytosphingosine +8 more	Common: isopropyl myristate squalane +1 more Other: acetyl tetrapeptide-5 glycolic acid +16 more	Common: glycerin squalane Other: nicotiana benthamiana hexapeptide-40 sh-oligopeptide-1 glucosamine hcl +4 more	Common: tocopherol ethylhexyl olivate +1 more Other: niacinamide palmitoyl hexapeptide-52 +5 more	Common: soluble collagen squalane +1 more Other: acetyl dipeptide-1 cetyl ester acetyl hexapeptide-1 +14 more	Common: glycerin glycerin +4 more Other: colloidal oatmeal colloidal oatmeal +10 more	Common: ethylhexyl olivate glycerin +1 more Other: azelaic acid niacinamide +5 more	Common: glycerin soluble collagen +2 more Other: betaine glycine soja sterols +4 more
Irritancy	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY LOW	IRRITANCY MEDIUM	IRRITANCY HIGH	IRRITANCY MEDIUM	IRRITANCY MEDIUM	IRRITANCY MEDIUM
Potential Irritants	hydroxycitronellal Has skin benefit? linalool Has skin benefit? +11 more	parfum Has skin benefit? 3-o-ethyl ascorbic acid Has skin benefit? +9 more	phenethyl alcohol Has skin benefit? citrus aurantium dulcis peel extract Has skin benefit? +15 more	calendula officinalis flower extract Has skin benefit? althaea officinalis leaf/root extract Has skin benefit? +9 more	artemisia vulgaris extract Has skin benefit? panax ginseng root extract Has skin benefit? +18 more	hexylene glycol Has skin benefit? ethylhexylglycerin Has skin benefit? +4 more	phenylpropanol Has skin benefit? disodium edta Has skin benefit? +8 more	sorbitan sesquioleate Has skin benefit? gardenia florida fruit extract Has skin benefit? +13 more	chrysanthemum parthenium extract Has skin benefit? chrysanthemum parthenium extract Has skin benefit? +12 more	benzyl alcohol Has skin benefit? potassium sorbate Has skin benefit? +7 more	thymus serpyllum extract Has skin benefit? origanum majorana leaf extract Has skin benefit? +6 more
All ingredients	water Has skin benefit? isopropyl myristate Has skin benefit? +27 more	water Has skin benefit? isopropyl myristate Has skin benefit? +27 more	water Has skin benefit? isopropyl myristate Has skin benefit? +40 more	water Has skin benefit? caprylic/capric triglyceride Has skin benefit? +33 more	water Has skin benefit? glycerin Has skin benefit? +56 more	water Has skin benefit? pyrus malus fruit extract Has skin benefit? +19 more	water Has skin benefit? ethylhexyl olivate Has skin benefit? +35 more	soluble collagen Has skin benefit? water Has skin benefit? +43 more	water Has skin benefit? glycerin Has skin benefit? +40 more	water Has skin benefit? azelaic acid Has skin benefit? +33 more	water Has skin benefit? propanediol Has skin benefit? +28 more

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ADVANCED CLINICALS Collagen Serum

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Moisturizing

Anti-aging

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