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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Creates an immediate glow, evens and brightens your complexion while smoothing your expression lines Key Ingredients ."
WIMJ summary for anti-aging

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.This ingredient - zinc pca - could be helpful for preventing or repairing signs of aging in theory, but there is no evidence that it actually works.

This ingredient malpighia punicifolia fruit extract might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Improves moisture levels and revitalised the tone of skin ."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, zinc pca.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (malpighia punicifolia fruit extract, rubus idaeus seed oil) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
MEDIUM
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 62/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
5.4% - 6.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 4.9%
A plant extract that might have some anti-oxidant and anti-inflammatory properties but evidence for effectiveness in skin is missing
2.9% - 3.5%
2.2% - 2.7%
The ingredient is not recognized
TBC
Plain old water
1.9% - 2.3%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
1.7% - 2.1%
A plant oil that might be able to help neutralize free radicals in skin
1.5% - 1.8%
1.1% - 1.3%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.65% - 1%
Used to create gel-like formulas and stabilize emulsions
0.65% - 0.95%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.55% - 0.85%
Used to create a thicker product consistency
0.5% - 0.75%
Helps stabilize a product formulation
0.4% - 0.65%
0.35% - 0.65%
0.4% - 0.6%
A preservative
0.35% - 0.65%
A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
0.3% - 0.55%
A fragrance. Can be irritating
0.3% - 0.6%
A compound that combines zinc with a hydrating ingredient PCA. Might to be helpful against acne and clogged pores. Can help calm down inflammation in skin. Could be helpful in reducing the formation of free radicals in skin. Might help to reduce fine lines in wrinkles, but solid evidence is missing
0.3% - 0.55%
A fruit extract that might help neutralize free radicals. The concentrations typically used in cosmetics are too small to have an effect
0.25% - 0.5%
A preservative
0.25% - 0.45%
Used to stabilize the product formulation and can help absorb oil
0.25% - 0.45%
0.2% - 0.4%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.2% - 0.4%
Used to adjust the product's pH
0.25% - 0.45%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.25% - 0.4%
0.2% - 0.35%
A plant oil that might help neutralize free radicals and have an anti-bacterial effect
0.25% - 0.45%
A preservative
0.2% - 0.35%
Used as a fragrance. Can be irritating
0.2% - 0.35%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.3%
A fragrance. Can be irritating
0.1% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.2%
A fragrance. Can be irritating
0.1% - 0.15%
A fragrance. Can be irritating
0.05% - 0.1%
A fragrance with a lemon scent. A likely irritant
0.05% - 0.1%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
LOW
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LOW
IRRITANCY
MEDIUM
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MEDIUM
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MEDIUM
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MEDIUM
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MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources