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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"This overnight mask deeply hydrates, plumps and brightens with powerful, antioxidant-rich superberries and THD ascorbate, the latest clinically-proven form of stable Vitamin C. This formula helps to target dullness and uneven skin tone for brighter, more radiant skin."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

Ingredient Effectiveness Concentration Irritancy
HIGH
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Superberry Hydrate + Glow Dream Mask"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, squalane.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (lycium barbarum fruit extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.2% - 6.3%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
3.7% - 5.5%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
2.5% - 3.7%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
2.1% - 3.1%
Helps attract water to the upper layer of the skin and improves the product texture
1.6% - 2.5%
An emollient that helps soften the skin. Could be comedogenic
1.5% - 2.2%
Helps oil and water mix together and works as an emollient
1.4% - 2.1%
The ingredient is not recognized
TBC
1% - 1.6%
A plant extract that can have some anti-oxidant effect in skin
0.85% - 1.3%
A plant extract that can help neutralize free radicals in skin and attract water to its upper layer
0.5% - 1.2%
A plant extract that might have some anti-oxidant properties. Can be used as a fragrance
0.4% - 1%
0.4% - 0.9%
Being a lipid soluble form of vitamin C. It is more stable than ascorbic acid, but still degrades quickly and needs to be stabilized in a formulation with another ingredient. It is claimed to penetrate skin better than pure vitamin C and have the the similar benefits, but solid studies of its effectiveness are lacking. Is likely to require a higher concentration in a product than pure vitamin C to be effective.
0.35% - 0.85%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.8%
The ingredient is not recognized
TBC
0.35% - 0.8%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.3% - 0.75%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.2% - 0.75%
Helps water and oil mix together and has an anti-microbial effect helping to preserve product formulations
0.3% - 0.7%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.2% - 0.75%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
0.15% - 0.6%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.15% - 0.5%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin. Naturally present in skin. Typically has large molecule size unless advertised otherwise on the product label. Helps support skin's barrier function and may help to reduce inflammation
0.1% - 0.45%
0.1% - 0.45%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.1% - 0.4%
A preservative
0.1% - 0.35%
Used to create a thicker product consistency
0.1% - 0.3%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.2%
0.05% - 0.2%

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Potential Irritants
All ingredients
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Questions

Scientific Sources