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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Ideal for those with aging and dehydrated skin who want smoother, firmer and more lifted skin."
WIMJ summary for anti-aging

This product contains ubiquinone. This ingredient help neutralize free radicals in skin. By doing so, they might be able to prevent early signs of aging (like fine lines and wrinkles), at least to some extent. These ingredients will not be able to "reverse" signs of aging.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
MEDIUM
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Ideal for those with aging and dehydrated skin who want smoother, firmer and more lifted skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, sodium chondroitin sulfate.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: squalane, glycine soja sterols.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (ubiquinone) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Anti-aging
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
The ingredient is not recognized
TBC
Plain old water
45% - 55%
Helps soften the upper layer of the skin and create a nice product texture
4.6% - 5.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4% - 4.9%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
3% - 3.7%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
2.4% - 2.9%
1.8% - 2.2%
1.6% - 1.9%
A plant extract that might have some anti-oxidant properties, but evidence is lacking
1.4% - 1.7%
Helps attract water to the upper layer of the skin. Might have some anti-aging, anti-oxidant, and skin lightening properties, but solid evidence is missing
1.2% - 1.4%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.95% - 1.15%
Is naturally present in skin. Helps to attract water to its upper layer
0.7% - 1.05%
Used to create a thicker product consistency
0.6% - 0.9%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.55% - 0.85%
Helps oil and water mix together
0.55% - 0.8%
Helps oil and water mix together
0.5% - 0.75%
Maintains the texture of skincare products. Allows the product to spread evenly. Helps oil and water mix together
0.5% - 0.75%
Used to adjust the product's pH
0.5% - 0.7%
A preservative
0.16% - 0.32%
A preservative
0.15% - 0.3%
A preservative
0.2% - 0.4%
A preservative. It helps prevent bacterial growth in cosmetic products
0.4% - 0.6%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.3% - 0.55%
Helps to stabilize the product formulation
0.3% - 0.6%
An aromatic blend of unspecified and possibly irritating ingredients
0.3% - 0.55%
A fragrance. A likely allergen and can be irritating
0.3% - 0.55%
A fragrance with jasmine smell. A likely irritant
0.3% - 0.55%
A fragrance. Can be irritating
0.3% - 0.55%
A fragrance. Can be irritating
0.3% - 0.55%
Plain old water
0.3% - 0.6%
Used to improve the product consistency and soften the upper layer of the skin
0.35% - 0.65%
0.45% - 0.7%
Helps soften the upper layer of the skin
0.35% - 0.65%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
0.3% - 0.6%
0.35% - 0.65%
Helps oil and water mix together and can enhance the penetration of other ingredients into the skin. It can be irritating
0.3% - 0.55%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.6%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.4% - 0.6%
0.4% - 0.6%
0.4% - 0.6%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
0.4% - 0.65%
0.3% - 0.55%
A plant extract that might have some anti-oxidant properties, but evidence is lacking
0.3% - 0.55%
0.4% - 0.6%
An emollient that softens the skin and forms a protective layer on its surface. Helps water and oil mix together
0.4% - 0.65%
0.3% - 0.55%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.3% - 0.6%
Helps oil and water mix togehter and creates a nice product texture
0.45% - 0.7%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
0.4% - 0.6%
Used to create gel-like formulas and stabilize emulsions
0.3% - 0.55%
An emollient that helps soften the skin
0.4% - 0.6%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.35% - 0.6%
Coenzyme Q10. It helps neutralize free radicals in skin, improves skin hydration and might be helpful agains fine lines and wrinkles. It can be an allergen
0.3% - 0.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.35% - 0.6%
A preservative
0.15% - 0.3%
An aromatic blend of unspecified and possibly irritating ingredients
0.3% - 0.55%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.3% - 0.55%
Can work as an exfoliant but is typically used to adjust the product pH
0.3% - 0.55%
A preservative
0.16% - 0.32%
A preservative
0.25% - 0.5%
A preservative
0.25% - 0.45%
A fragrance. A likely allergen and can be irritating
0.2% - 0.4%
A fragrance with jasmine smell. A likely irritant
0.2% - 0.35%
A fragrance. Can be irritating
0.15% - 0.3%
A fragrance. Can be irritating
0.1% - 0.25%
A fragrance. Can be irritating
0.15% - 0.25%
A fragrance. Potential allergen and can be irritating
0.1% - 0.25%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%
0.05% - 0.1%

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Price
WIMJ similarity score
60%
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56%
56%
56%
56%
56%
56%
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Key ingredients
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Irritancy
IRRITANCY
HIGH
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources