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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Hydrate and refresh your complexion with the yes to Watermelon Super Fresh Paper Mask ."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, aloe barbadensis leaf juice.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, cetearyl alcohol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
MEDIUM
meets threshold
See a mistake?
WIMJ summary for anti-aging

This product contains lycopene. This ingredient help neutralize free radicals in skin. By doing so, they might be able to prevent early signs of aging (like fine lines and wrinkles), at least to some extent. These ingredients will not be able to "reverse" signs of aging.

Ingredient Effectiveness Concentration Irritancy
LOW
meets threshold
LOW
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (lycopene) that can help neutralize free radicals in skin. By doing so, they can lessen the damage the skin gets from the UV light (sun).

The following ingredients - sodium ascorbyl phosphate also can have an antioxidant effect, but there is less evidence to confirm their effectiveness in skin.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
MEDIUM
meets threshold
LOW
does not meet threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 75/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
6.2% - 9.3%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.5% - 5.3%
Helps soften the upper layer of the skin
2.9% - 4.3%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
2.1% - 3.2%
Used to stabilize the product formulations and works as an emollient
1.7% - 2.6%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
1.5% - 2.3%
A plant extract that can contain an antioxidant compound
1.2% - 1.8%
A stable derivative of vitamin C. It is oil-soluble which means it is more likely to penetrate the skin compared to the pure form of vitamin C (which is water-soluble), but it is less bio-available and is way less effective in stimulating collagen and reducing wrinkles compared to the pure form of vitamin C (L-ascorbic acid) and its other derivatives (for example, magnesium ascorbyl phosphate). At the same time, this vitamin C derivative has been shown in studies to be effective in reducing acne, blemishes and clogged pores. It is less irritating then the pure form of vitamin C
0.95% - 1.4%
Helps oil and water mix together. Used as a cleansing agent
0.85% - 1.3%
Helps oil and water mix together. Can be irritating
0.55% - 1.3%
Used to create a thicker product consistency
0.4% - 1%
Can work as an exfoliant but is typically used to adjust the product pH
0.4% - 0.9%
0.3% - 0.75%
Helps neutralize free radicals in skin combating sun damage. Adds a red color to the product
0.2% - 0.7%
An orange dye
0.15% - 0.6%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.4%
A preservative
0.1% - 0.35%
A preservative
0.1% - 0.3%
A fragrance. Can be irritating
0.1% - 0.35%
A preservative
0.05% - 0.2%
An aromatic blend of unspecified and possibly irritating ingredients
0.05% - 0.15%
The ingredient is not recognized
TBC

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Derma E - Vitamin C Brightening Clay Mask
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JUMISO - Helloskin Chewy Elasticity Mask
MZ Skin - Anti Pollution Hydrating Face Masks
Pacifica - Eye Bright Undereye Vitamin C Spot Serum Mask
Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources