Wet n Wild Prime Focus Primer Serum

Wet n Wild Prime Focus Primer Serum

Efficacy100/100IrritancyHigh

Works for

Moisturizing
Oligopeptide-68, Glycerin + 7 more
Works well
What the product description says
“Applying with a lightweight texture, the primer offers an ultra-hydrating base for makeup.”
Source: Lookfantastic

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, butylene glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: glycine soja oil, caprylyl glycol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: oligopeptide-68

Oligopeptide-68HeroEffect: HighA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles~0.2–0.35%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~4.4–5.4%
Glycine soja oilKey active· EmollientEffect: HighA good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.~0.2–0.35%
Rosa damascena flower water· HumectantEffect: LowUsed to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritating~2.2–2.7%
Caprylyl glycol· Humectant, EmollientEffect: LowHelps preserve products and creates a nice product texture~1.2–1.4%
Butylene glycol· HumectantEffect: LowUsed to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin~0.5–0.7%
Camellia sinensis leaf extractEffect: LowCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.45–0.65%
Hydroxypropyl cyclodextrin· EmollientEffect: LowUsed to stabilize product formulations and help soften the upper layer of the skin~0.45–0.65%
Hydrolyzed opuntia ficus-indica flower extractEffect: LowA plant extract. Can help attract water the upper layer of the skin and might have some anti-oxidant properties~0.3–0.6%
Anti-oxidation
Not advertised by the brand · Camellia sinensis leaf extract, Rosa damascena flower water + 1 more
May help

This product contains antioxidants (camellia sinensis leaf extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Camellia sinensis leaf extractKey activeEffect: MediumCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.45–0.65%
Rosa damascena flower waterEffect: LowUsed to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritating~2.2–2.7%
Hydrolyzed opuntia ficus-indica flower extractEffect: LowA plant extract. Can help attract water the upper layer of the skin and might have some anti-oxidant properties~0.3–0.6%
Anti-aging
Not advertised by the brand · Oligopeptide-68, Camellia sinensis leaf extract
May help

This product contains oligopeptide-68. This ingredient might be able to help reduce and prevent fine lines and wrinkles, improve skin elasticity and firmness, but there is not enough evidence that it actually works.

Oligopeptide-68Key activeEffect: MediumA type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles~0.2–0.35%
Camellia sinensis leaf extractEffect: LowCan contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation~0.45–0.65%

Can it cause trouble?

Irritancy
10 strong irritants: Alcohol, Rosa damascena flower water + 8 more — patch-test recommended
High risk
We flagged 26 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.
IngredientFunctionIrritationEst. amount
AlcoholCan be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial propertiesHigh~4.2–5.1%est.
Rosa damascena flower waterUsed to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritatingHigh~2.2–2.7%est.
ParfumAn aromatic blend of unspecified and possibly irritating ingredientsHigh~0.35–0.6%est.
Iodopropynyl butylcarbamateA preservative. Can be irritatingHigh~0.01–0.02%est.
Hydrolyzed opuntia ficus-indica flower extractA plant extract. Can help attract water the upper layer of the skin and might have some anti-oxidant propertiesHigh~0.3–0.6%est.
CitronellolA fragrance. Can be irritatingHigh~0.2–0.4%est.
Benzyl salicylateA fragrance. Is a likely irritantHigh~0.2–0.4%est.
LinaloolA fragrance. Can be irritatingHigh~0.2–0.4%est.
HydroxycitronellalA fragrance. A likely allergen and can be irritatingHigh~0.2–0.35%est.
Hexyl cinnamalA fragrance with jasmine smell. A likely irritantHigh~0.2–0.35%est.
GeraniolA fragrance. Can be irritatingHigh~0.2–0.35%est.
Ci 15985A colorantHigh~0.15–0.25%est.
Ci 19140A yellow dyeHigh~0.1–0.2%est.
Ci 16035A red dyeHigh~0.05–0.1%est.
Peg-40 hydrogenated castor oilHelps oil and water mix togetherMedium~1.9–2.3%est.
Caprylyl glycolHelps preserve products and creates a nice product textureMedium~1.2–1.4%est.
EthylhexylglycerinA preservativeMedium~0.9–1.1%est.
Hexylene glycolHelps create a more spreadable product textureMedium~0.6–0.95%est.
Hydroxypropyl cyclodextrinUsed to stabilize product formulations and help soften the upper layer of the skinMedium~0.45–0.65%est.
T-butyl alcoholUsed to dissolve other ingredients and to improve smell of products. It could be irritatingMedium~0.2–0.4%est.
Ammonium polyacrylateHelps oil and water mix togetherMedium~0.25–0.45%est.
Potassium sorbateA preservativeMedium~0.25–0.45%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.2–0.4%est.
Glycine soja oilA good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.Medium~0.2–0.35%est.
Sodium oleateHelps oil and water mix together and create a thicker product consistencyMedium~0.6–0.85%est.
Disodium edtaStabilizes the product formulationMedium~0.1–0.2%est.
Comedogenic
2 ingredients rated 2 or more on the 0–5 pore-clogging scale
2 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Ci 16035A red dye3/5~0.05–0.1%est.
Glycine soja oilA good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.2/5~0.2–0.35%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Water~45–55%
Formula
Irritation risk
Low

Plain old water

More about Water
Glycerin~4.4–5.4%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Alcohol~4.2–5.1%
Irritant · high
Irritation risk
High
Works for
Antibacterial

Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties

More about Alcohol
Isopentyldiol~3–3.7%
Formula
Irritation risk
Low

Helps dissolve other ingredients in a formulation

More about Isopentyldiol
Rosa damascena flower water~2.2–2.7%
Irritant · high
Irritation risk
High
Works for
MoisturizingAnti-oxidation

Used to add a nice rose smell to the product. Might help attract water to the upper layer of the skin and have some anti-oxidant effect. Can be irritating

More about Rosa damascena flower water
Peg-40 hydrogenated castor oil~1.9–2.3%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Peg-40 hydrogenated castor oil
Phenoxyethanol~0.5–1%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Polyacrylate crosspolymer-6~1.4–1.7%
Formula
Caprylyl glycol~1.2–1.4%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Helps preserve products and creates a nice product texture

More about Caprylyl glycol
Ethylhexylglycerin~0.9–1.1%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Hexylene glycol~0.6–0.95%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps create a more spreadable product texture

More about Hexylene glycol
Mica~0.65–1%
Formula
Irritation risk
Low

Creates an illusion of smoother and more radiant skin tone. Adds shimmer to the skin by reflecting light

More about Mica
Butylene glycol~0.5–0.7%
Formula
Irritation risk
Low
Works for
Moisturizing

Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin

More about Butylene glycol
Camellia sinensis leaf extract~0.45–0.65%
Key active
Irritation risk
Low
Works for
Anti-oxidationAntibacterialAnti-agingAnti-blemishEvens skin toneMoisturizing

Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation

More about Camellia sinensis leaf extract
Hydroxypropyl cyclodextrin~0.45–0.65%
Irritant · medium
Irritation risk
Medium
Works for
Moisturizing

Used to stabilize product formulations and help soften the upper layer of the skin

More about Hydroxypropyl cyclodextrin
Parfum~0.35–0.6%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Parfum~0.3–0.6%
Irritant · high
Irritation risk
High

An aromatic blend of unspecified and possibly irritating ingredients

More about Parfum
Vaccinium myrtillus leaf extract~0.3–0.55%
Formula
Cichorium intybus root extract~0.3–0.5%
Formula
Iodopropynyl butylcarbamate~0.01–0.02%
Irritant · high
Irritation risk
High

A preservative. Can be irritating

More about Iodopropynyl butylcarbamate
Hydrolyzed opuntia ficus-indica flower extract~0.3–0.6%
Irritant · high
Irritation risk
High
Works for
MoisturizingAnti-oxidation

A plant extract. Can help attract water the upper layer of the skin and might have some anti-oxidant properties

More about Hydrolyzed opuntia ficus-indica flower extract
T-butyl alcohol~0.2–0.4%
Irritant · medium
Irritation risk
Medium

Used to dissolve other ingredients and to improve smell of products. It could be irritating

More about T-butyl alcohol
Aluminum hydroxide~0.25–0.5%
Formula
Irritation risk
Low

Is used to add opaque (non-transparent) appearance to formulations. Can be used to coat other ingredients for even dispersion. This is a different ingredient compared to the ones used in antipersperants (aluminium chloride and aluminium chlorohydrate)

More about Aluminum hydroxide
Citronellol~0.2–0.4%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Citronellol
Ammonium polyacrylate~0.25–0.45%
Irritant · medium
Irritation risk
Medium

Helps oil and water mix together

More about Ammonium polyacrylate
Benzyl salicylate~0.2–0.4%
Irritant · high
Irritation risk
High

A fragrance. Is a likely irritant

More about Benzyl salicylate
Linalool~0.2–0.4%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Linalool
Sodium benzoate~0.2–0.4%
Formula
Irritation risk
Low

A preservative

More about Sodium benzoate
Potassium sorbate~0.25–0.45%
Irritant · medium
Irritation risk
Medium

A preservative

More about Potassium sorbate
Citric acid~0.2–0.4%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Hydroxycitronellal~0.2–0.35%
Irritant · high
Irritation risk
High

A fragrance. A likely allergen and can be irritating

More about Hydroxycitronellal
Hexyl cinnamal~0.2–0.35%
Irritant · high
Irritation risk
High

A fragrance with jasmine smell. A likely irritant

More about Hexyl cinnamal
Geraniol~0.2–0.35%
Irritant · high
Irritation risk
High

A fragrance. Can be irritating

More about Geraniol
Oligopeptide-68~0.2–0.35%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingAnti-aging

A type of peptide. Peptides are excellent moisturizers and might be able support collagen production reducing fine lines and wrinkles

More about Oligopeptide-68
Tin oxide~0.3–0.6%
Formula
Irritation risk
Low

A colorant that can add a pearl-like appearance to the formulation

More about Tin oxide
Hydrogenated lecithin~0.2–0.35%
Formula
Irritation risk
Low
Works for
Cleansing

Helps to retain moisture by creating a protective barrier on the skin. Rich in fatty acids. Improves product texture and helps with the penetration of other ingredients.

More about Hydrogenated lecithin
Glycine soja oil~0.2–0.35%
Key activeComedogenic 2/5Irritant · medium
Irritation risk
Medium
Comedogenicity
2/5
Works for
Moisturizing

A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.

More about Glycine soja oil
Sodium oleate~0.6–0.85%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together and create a thicker product consistency

More about Sodium oleate
Disodium edta~0.1–0.2%
Irritant · medium
Irritation risk
Medium

Stabilizes the product formulation

More about Disodium edta
Ci 15985~0.15–0.25%
Irritant · high
Irritation risk
High

A colorant

More about Ci 15985
Ci 19140~0.1–0.2%
Irritant · high
Irritation risk
High

A yellow dye

More about Ci 19140
Ci 77891~0.05–0.1%
Formula
Irritation risk
Low
More about Ci 77891
Ci 16035~0.05–0.1%
Comedogenic 3/5Irritant · high
Irritation risk
High
Comedogenicity
3/5

A red dye

More about Ci 16035
Ingredient list view

Water, Glycerin, Alcohol, Isopentyldiol, Rosa damascena flower water, Peg-40 hydrogenated castor oil, Phenoxyethanol, Polyacrylate crosspolymer-6, Caprylyl glycol, Ethylhexylglycerin, Hexylene glycol, Mica, Butylene glycol, Camellia sinensis leaf extract, Hydroxypropyl cyclodextrin, Parfum, Parfum, Vaccinium myrtillus leaf extract, Cichorium intybus root extract, Iodopropynyl butylcarbamate, Hydrolyzed opuntia ficus-indica flower extract, T-butyl alcohol, Aluminum hydroxide, Citronellol, Ammonium polyacrylate, Benzyl salicylate, Linalool, Sodium benzoate, Potassium sorbate, Citric acid, Hydroxycitronellal, Hexyl cinnamal, Geraniol, Oligopeptide-68, Tin oxide, Hydrogenated lecithin, Glycine soja oil, Sodium oleate, Disodium edta, Ci 15985, Ci 19140, Ci 77891, Ci 16035

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Amazon USPrice as of 11/5 18:06 GMT
$7.38
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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Wet n WildPrime Focus Primer SerumYOUR PRODUCTTulaPrime of Your Life Smoothing & Firming Treatment PrimerM.A.C CosmeticsPrep + Prime Fix+ Spray - GoldliteNABLAAngel Aura Radiant Plumping Serum Primer
Match—34%34%34%
Price$7.38—$28.11+$20.73—
Shared key ingredients—2 of 42 of 41 of 4
Key difference—NiacinamidePanthenolNonapeptide-1
Irritancy High Medium Medium Medium
Drying alcohol Contains drying alcohol ———
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More alternatives: Youngblood Mineral Cosmetics Mineral Face PrimerElizabeth Arden Flawless Start Instant Perfecting Primer

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Wet n Wild Prime Focus Primer Serum
Wet n WildPrime Focus Primer Serum

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.