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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Moisture Mask"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: betaine, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: butyrospermum parkii butter, cocos nucifera oil.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
HIGH

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture
5.3% - 7.9%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
3.9% - 5.8%
An emollient. Found to be as effective as a moisturizer for dry skin as mineral oil. Could be comedogenic
2.9% - 4.4%
Helps attract water to the upper layer of the skin and improves the product texture
2.1% - 3.2%
1.8% - 2.7%
0.05% - 0.1%
An emollient that helps soften the upper layer of the skin. Might have some weak anti-oxidant properties
1.3% - 2%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
1.1% - 1.7%
A preservative
0.05% - 0.1%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.5% - 1.2%
Helps reduce the irritating effect of surfactants
0.4% - 1%
An emollient that helps soften the skin and could be helpful in repairing its barrier function
0.4% - 0.95%
An essential oil. Potential allergen and can be irritating. It has some anti-bacterial properties
0.3% - 0.75%
An essential oil. Can be irritating. Can become an allergen with oxidation
0.3% - 0.75%
A plant oil with a high content of volatile compounds that can irritate the skin and lead to allergic reactions. Can lead to photosensitivity
0.2% - 0.75%
An essential oil that can be very irritating. Has some anti-bacterial properties
0.15% - 0.7%
0.15% - 0.65%
A more stable but less bio-available form of vitamin E compared to Tocopherol. Might help moisturize and protect the skin from free radicals, but mostly used in low concentrations to stabilize other ingredients.
0.15% - 0.65%
Can work as an exfoliant but is typically used to adjust the product pH
0.15% - 0.55%
A drying alcohol. Can increase skin's sensitivity and cause dryness and irritation
0.1% - 0.45%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
0.1% - 0.5%
A preservative. Can be used to mask unpleasant smell. Can be irritating
0.1% - 0.35%
A preservative
0.1% - 0.4%
A preservative
0.1% - 0.3%
A fragrance. Can be irritating
0.1% - 0.3%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.1% - 0.3%
A fragrance. Can be irritating
0.05% - 0.3%
A fragrance. Can be irritating
0.05% - 0.2%
A fragrance with a lemon scent. A likely irritant
0.05% - 0.15%

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Price
WIMJ similarity score
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Irritancy
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Potential Irritants
All ingredients
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Questions

Scientific Sources