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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Niacinamide helps even skin tone and retains moisture."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Niacinamide helps even skin tone and retains moisture."
WIMJ summary for moisturizing

This product can help soften the skin and reduce its moisture loss with emollients and occlusives: butyrospermum parkii butter, caprylic/capric triglyceride.

Keep in mind that this product does not contain effective ingredients to attract water to the upper layer of the skin. This is why an additional product with humectants like glycerin or hyaluronic acid can be helpful (apply it before this product for the best results).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold
See a mistake?
WIMJ summary for anti-oxidation

This product contains antioxidants (rubus idaeus seed oil) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Ingredient Effectiveness Concentration Irritancy
MEDIUM
meets threshold
LOW
meets threshold
LOW
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Evens skin tone
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
22% - 34%
5.1% - 7.6%
A great moisturising ingredient that softens the skin and reduces water loss from its upper layer. It also can be helpful in protecting skin from free radicals
5% - 7.5%
An emollient that can also help water and oil mix together, as well as prevent bacteria growth in products
3.7% - 5.6%
Helps soften the upper layer of the skin and can support skin barrier function
3.1% - 4.6%
A plant oil that helps to soften the upper layer of the skin and can help restore skin's barrier function. Might have an anti-oxidant effect
2.5% - 3.7%
This oil's cmposition is closest to rapeseed oil. It is a very stable oil and serves as an emoillient
2% - 2.9%
An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.
1.7% - 2.5%
An emollient that helps soften the skin but is not effective for restoring its barrier function. Might be helpful to calm down inflammation
1.2% - 1.7%
A plant oil that can help soften the skin. It might be helpful in calming down inflammation, but solid research is lacking. Is often used in lip products to create the needed product consistency
0.9% - 1.35%
Used as a fragrance. Can be irritating
0.5% - 1.2%
A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function
0.5% - 1.2%
A plant oil that might be able to help neutralize free radicals in skin
0.4% - 0.95%
A preservative
0.15% - 0.65%
Helps to soften the upper layer of the skin and create a nice product texture
0.1% - 0.5%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.1% - 0.45%
Can work as an exfoliant but is typically used to adjust the product pH
0.05% - 0.3%

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Price
WIMJ similarity score
37%
35%
32%
32%
32%
32%
32%
32%
32%
31%
Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
See all similar products

Questions

Scientific Sources