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Can the product deliver on its promises?

See a mistake?
What does the product description say?
"The deeply hydrating face mask provides immediate and lasting relief from redness, soreness and irritation, utilising a blend of Mineralising Thermal Water, Liquorice and Aloe Vera to replenish intense moisture."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: glycerin, caprylyl glycol.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: jojoba esters, caprylyl glycol.

Ingredient Effectiveness Concentration Irritancy
meets threshold
meets threshold
meets threshold

How honest is this product?

Promise Can it deliver?
Total Promises Fulfilled score: 75/100.

Potential irritants


Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
4.4% - 6.5%
Produces temporary toning effect. Can help dissolve other ingredients or preserve products
3.7% - 5.6%
Helps soften the upper layer of the skin and create a thicker product consistency
2.7% - 4%
Helps create thicker product formulations
2.1% - 3.1%
Helps water and oil mix together
1.7% - 2.5%
A colorant
1.4% - 2.1%
1.2% - 1.8%
A preservative
0.3% - 0.6%
Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin
0.6% - 1.4%
Used to create a gel-like product texture, as well as to stabilize emulsions
0.5% - 1.2%
Used for skin exfoliation. It has an anti-inflammatory and anti-bacterial effect, helps to unclog pores, prevent blemishes and speed up healing of the existing ones. Sometimes referred to as a BHA (beta-hydroxy acid)
0.4% - 0.9%
A preservative
0.25% - 0.5%
An emollient made of jojoba oil. Helps soften the skin and support its barrier function
0.35% - 0.8%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.15% - 0.7%
Helps oil and water mix together and used to stabilize product formulations
0.15% - 0.65%
Helps preserve products and creates a nice product texture
0.15% - 0.65%
Can work as an exfoliant but is typically used to adjust the product pH
0.1% - 0.4%
Used to create a thicker product consistency
0.1% - 0.3%
Helps oil and water mix together while softening the upper layer of the skin
0.05% - 0.3%
A non-drying alcohol that works to soften the skin and stabilize product formulations helping oil and water mix together
0.05% - 0.3%
Helps water and oil mix together. Could be an allergen (beeswax)
0.05% - 0.2%
An aromatic blend of unspecified and possibly irritating ingredients
0.01% - 0.05%

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Scientific Sources