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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Apply before foundation to help grip your look for added staying power with a youthful ."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

See a mistake?
Promise
What does the product description say?
"A clear, hydrating primer gel with plumping and line-smoothing hyaluronic acid and agave extract, this works to maintain moisture levels while granting a gorgeously fresh-faced effect."
WIMJ summary for moisturizing

This product contains good ingredients to attract water to the upper layer of the skin. These ingredients are called "humectants": anhydroxylitol, glycerin.

When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. If the air is dry, humectants can speed up the moisture loss from the skin. This is why it is a good idea to use another product on top of this one to help "seal in" the moisture (look for ingredients like dimethicone, squalane, oils and butters).

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
LOW

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.8% - 5.7%
3.3% - 4.9%
Helps attract water to the upper layer of the skin and repair the skin barrier function
2.3% - 3.4%
Increases thickness of a product. Texture enhancer for oil-in-water emulsions
1.7% - 2.5%
Helps attract water to the upper layer of the skin and repair the skin barrir function
1.3% - 1.9%
Helps attract water to the upper layer of the skin and repair the skin barrier function
1.1% - 1.6%
A preservative. It helps prevent bacterial growth in cosmetic products
0.4% - 1%
Used to stabilize product formulation and create a nice product consistency
0.5% - 1.2%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
0.4% - 0.9%
0.35% - 0.8%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.15% - 0.6%
A preservative
0.1% - 0.35%
Used to dissolve other ingredients and to improve smell of products. It could be irritating
0.05% - 0.25%
Helps preserve products and creates a nice product texture
0.05% - 0.15%
Helps create a more spreadable product texture
0.01% - 0.05%
Used to adjust the product's pH
0.01% - 0.05%

Similar products & dupes

Urban Decay - All Nighter Glowy Primer
DOMINIQUE COSMETICS - Blur & Moisture Serum Primer
BeautyAct - HydraGel Grip Primer
OleHenriksen - Banana Bright Face Primer
Smashbox - Photo Finish Primerizer
XX Revolution - Hydra Fixx Hydrating Primer
Origins - Original Skin Pore Perfecting Cooling Primer with Willowherb
Dermalogica - HydraBlur Primer
First Aid Beauty - Hello FAB Pores Be Gone Mattifying Primer
Filorga - Time Flash
REN Clean Skincare - Perfect Canvas Clean Primer
Price
WIMJ similarity score
59%
56%
45%
31%
24%
22%
21%
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20%
19%
Key ingredients
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Irritancy
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
HIGH
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
IRRITANCY
HIGH
Potential Irritants
All ingredients
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Questions

Scientific Sources