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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Ultra Hydrating Milk Cleanser"
From product name
WIMJ summary for cleansing

This product works by removing dirt and oil from the surface of the skin. It uses a combination of mild cleansing agents (carbomer, cetearyl olivate, peg-40 hydrogenated castor oil, sorbitan olivate) and should be able to cleanse the skin gently. Still keep in mind that any cleansing can disrupt the skin barrier, and most people do not need to cleanse their skin more than once per day.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Cleansing
Total Promises Fulfilled score: 100/100.

Potential irritants

IRRITANCY
MEDIUM

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
A great emollient that can also have anti-oxidant properties
8.2% - 10%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
4.8% - 5.8%
Helps dissolve other ingredients in a formulation
3.1% - 3.8%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
2.3% - 2.8%
1.9% - 2.3%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
1.6% - 2%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
1.4% - 1.7%
Naturally present in skin and helps to attract water to its upper layer
1.3% - 1.6%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
1.1% - 1.4%
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
0.95% - 1.15%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.75% - 1.1%
An oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast
0.7% - 1.05%
Helps preserve products and creates a nice product texture
0.65% - 1%
Helps oil and water mix together
0.6% - 0.9%
Helps oil and water mix together
0.6% - 0.9%
Helps oil and water mix together
0.6% - 0.9%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.55% - 0.85%
Helps oil and water mix together
0.55% - 0.8%
Helps mask the smell of other ingredients and helps preserve the product formulation
0.5% - 0.7%
Plain old water
0.5% - 0.7%
A great emollient that can also have anti-oxidant properties
0.5% - 0.75%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.5% - 0.75%
Helps dissolve other ingredients in a formulation
0.45% - 0.7%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
0.45% - 0.7%
0.45% - 0.7%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.45% - 0.65%
Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself
0.45% - 0.65%
Naturally present in skin and helps to attract water to its upper layer
0.4% - 0.6%
Might be somewhat helpful in reducing hyperpigmentation and neutralizing free radicals but its typical concentration in a product is too low for having an effect
0.4% - 0.6%
A good emollient that helps soften the skin and helps repair its barrier function. It can clog pores if used in high concentrations.
0.35% - 0.6%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
0.4% - 0.6%
An oil that is naturally part of skin sebum that helps to soften its upper layer, reduce water loss and neutralize free radicals. It might be comedogenic. Avoid applying large concentrations (or pure oil) before sun exposure as oxidized squalene can clog pores and lead to skin irritation. Today squalene is mostly derived from vegetable oils or synthetized by yeast
0.4% - 0.65%
Helps preserve products and creates a nice product texture
0.35% - 0.65%
Helps oil and water mix together
0.3% - 0.6%
Helps oil and water mix together
0.3% - 0.6%
Helps oil and water mix together
0.3% - 0.55%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.25% - 0.5%
Helps oil and water mix together
0.25% - 0.5%
Helps mask the smell of other ingredients and helps preserve the product formulation
0.2% - 0.4%
Stabilizes the product formulation
0.15% - 0.3%
A plant oil with high content of volatile compounds that, especially when exposed to air, can cause allergic reactions and irritate the skin
0.1% - 0.2%
A preservative
0.15% - 0.3%
An exfoliating and moisturizing alpha-hydroxy acid (AHA). Typically causes less irritation than other AHAs, for example, glycolic acid. At high concentrations (about 15%), lactic acid can help reduce lines and wrinkles. Recent studies show that lactic acid can support the "good" bacteria living on skin's surface (healthy skin microbiome)
0.15% - 0.25%
Used to adjust the product's pH
0.1% - 0.2%
A common frangrance that can easily irritate skin, especially if exposed to air, light or heat
0.05% - 0.15%

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Price
WIMJ similarity score
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Key ingredients
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
LOW
Potential Irritants
All ingredients
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Questions

Scientific Sources