True North

True North Illuminating Eye Cream

Name: True North - Illuminating Eye Cream
Brand: True North

Efficacy75/100IrritancyMedium

See all ingredients

Works for

Moisturizing

Panthenol, Helianthus annuus seed oil + 6 more

Works well

What the product description says

“Illuminating Eye Cream”

From product name

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: sodium lactate, aloe barbadensis extract.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: helianthus annuus seed oil, cetearyl alcohol.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: panthenol

PanthenolHero· HumectantEffect: HighHelps attract water to the upper layer of the skin and can help improve skin barrier function~0.3–0.75%

Helianthus annuus seed oilKey active· Emollient, OcclusiveEffect: HighA great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function~22–33%

Rosa canina seed oilKey activeEffect: HighA plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes~2.4–3.6%

Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~1.5–2.3%

Hydrolyzed milk proteinKey activeEffect: Medium~0.85–1.25%

Sodium lactateKey active· HumectantEffect: HighHelps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product~0.5–1.2%

Aloe barbadensis extract· HumectantEffect: LowTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin~4.5–6.8%

Behenyl alcohol· Emollient, OcclusiveEffect: LowNon-drying alcohol that helps water and oil mix together. Also serves as an emollient~1.4–2%

Anti-aging

ALOE BARBADENSIS LEAF JUICE, CAMELLIA SINENSIS LEAF EXTRACT

Not delivered

What the product description says

“Intensive formula targets dark circles, puffiness, and visible signs of aging.”

Source: True north beauty

This product does not contain ingredients that are able to reduce fine lines and wrinkles or help with skin elasticity, but it can improve the look of the skin temporarily through moisturization. Well-moisturized skin might also be able to repair the sun damage better.

This ingredient punica granatum extract might be able to help neutralize free radicals in skin and help it fight off some of the sun damage.

ALOE BARBADENSIS LEAF JUICEEffect: Low—

CAMELLIA SINENSIS LEAF EXTRACTEffect: Low, below effective dose—

Anti-oxidation

Not advertised by the brand · Punica granatum extract, Calendula officinalis extract + 2 more

May help

This product contains antioxidants (punica granatum extract) that might be able to help neutralize free radicals in skin to lessen the damage it gets from the UV light (sun). There is not enough evidence to confirm their effectiveness in skin though.

Punica granatum extractKey activeEffect: MediumA plant extract that can help neutralize free radicals in skin and even out the skin tone, but is typically used in products in a concentration that is too low to be effective~0.1–0.4%

Calendula officinalis extractEffect: LowA plant extract that might help neutralize free radicals in skin~2.9–4.3%

Rosa canina seed oilEffect: LowA plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes~2.4–3.6%

CaffeineEffect: Low, below effective doseMight be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes~0.05–0.3%

Can it cause trouble?

Irritancy

1 strong irritant: Hamamelis virginiana extract

Medium risk

We flagged 9 ingredients with irritancy potential. Severity depends on your sensitivity threshold; the table lists the worst offenders first.

IngredientFunctionIrritationEst. amount

Chamomilla recutita extractPlant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritatingHigh~4.8–7.2%est.

Hamamelis virginiana extractA plant extract that can help calm down inflammation in skin. Can, however, itself be irritatingHigh~3.9–5.9%est.

Calendula officinalis extractA plant extract that might help neutralize free radicals in skinHigh~2.9–4.3%est.

Aloe barbadensis extractTraditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skinMedium~4.5–6.8%est.

Rosa canina seed oilA plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishesMedium~2.4–3.6%est.

Behentrimonium methosulfateHelps oil and water mix togetherMedium~1.7–2.5%est.

Sodium lactateHelps attract water to the upper layer of the skin. Is often used to adjust the pH level of the productMedium~0.5–1.2%est.

Punica granatum extractA plant extract that can help neutralize free radicals in skin and even out the skin tone, but is typically used in products in a concentration that is too low to be effectiveMedium~0.1–0.4%est.

CaffeineMight be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyesMedium~0.05–0.3%est.

Comedogenic

1 ingredient rated 2 or more on the 0–5 pore-clogging scale

1 flagged

These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.

IngredientFunctionRatingEst. amount

Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~1.5–2.3%est.

Alternatives

Cheaper, or higher on efficacy

Whish Repairing Eye Cream With Bakuchiol

Higher efficacy · 100/10051% match

$59.72

MUTHA Up All Night Eye Cream

Higher efficacy · 87/10050% match

$100.94

View all alternatives

User reviews

Would you recommend?

No community reviews yet.

Be the first — your take helps the next person decide.

Ingredients

Filter by role to see what each ingredient is doing.

Helianthus annuus seed oil~22–33%

Key active

Irritation risk: Low

Works for

Moisturizing

A great emollient due to its high linoleic acid content. One of the most effective plant oils in helping skin hydration and repairing skin barrier function

More about Helianthus annuus seed oil

Chamomilla recutita extract~4.8–7.2%

Irritant · high

Irritation risk: High

Works for

Anti-inflammatory

Plant extract that can have healing and anti-inflammatory properties. It is a potential allergen and can be irritating

More about Chamomilla recutita extract

Aloe barbadensis extract~4.5–6.8%

Irritant · medium

Irritation risk: Medium

Works for

Moisturizing

Traditionally used to treat sunburns, dermatitis and inflammation, but evidence for its effectiveness is lacking. The extract can contain humectants that help attract water into the skin

More about Aloe barbadensis extract

Juice

Not recognized

Hamamelis virginiana extract~3.9–5.9%

Irritant · high

Irritation risk: High

Works for

Anti-inflammatory

A plant extract that can help calm down inflammation in skin. Can, however, itself be irritating

More about Hamamelis virginiana extract

Calendula officinalis extract~2.9–4.3%

Irritant · high

Irritation risk: High

Works for

Anti-oxidationAnti-inflammatory

A plant extract that might help neutralize free radicals in skin

More about Calendula officinalis extract

Rosa canina seed oil~2.4–3.6%

Key activeIrritant · medium

Irritation risk: Medium

Works for

MoisturizingAnti-inflammatoryAnti-oxidation

A plant oil that helps soften the upper layer of the skin. It might have anti-oxidant properties. Might help reduce inflammation in skin and help against blemishes

More about Rosa canina seed oil

Behentrimonium methosulfate~1.7–2.5%

Irritant · medium

Irritation risk: Medium

Works for

Cleansing

Helps oil and water mix together

More about Behentrimonium methosulfate

Cetearyl alcohol~1.5–2.3%

Key activeComedogenic 2/5

Irritation risk: Low
Comedogenicity: 2/5

Works for

CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol

Behenyl alcohol~1.4–2%

Formula

Irritation risk: Low

Works for

Moisturizing

Non-drying alcohol that helps water and oil mix together. Also serves as an emollient

More about Behenyl alcohol

Hydrolyzed milk protein~0.85–1.25%

Key active

Irritation risk: Low

Works for

Moisturizing

More about Hydrolyzed milk protein

Sodium lactate~0.5–1.2%

Key activeIrritant · medium

Irritation risk: Medium

Works for

Moisturizing

Helps attract water to the upper layer of the skin. Is often used to adjust the pH level of the product

More about Sodium lactate

Panthenol~0.3–0.75%

Hero · Moisturizing

Irritation risk: Low

Works for

Reduces rednessMoisturizingReduces irritation

Helps attract water to the upper layer of the skin and can help improve skin barrier function

More about Panthenol

Lactobacillus ferment lysate extract~0.15–0.6%

Formula

Irritation risk: Low

More about Lactobacillus ferment lysate extract

Punica granatum extract~0.1–0.4%

Key activeIrritant · medium

Irritation risk: Medium

Works for

Anti-oxidationEvens skin tone

A plant extract that can help neutralize free radicals in skin and even out the skin tone, but is typically used in products in a concentration that is too low to be effective

More about Punica granatum extract

Caffeine~0.05–0.3%

Irritant · medium

Irritation risk: Medium

Works for

De-puffingAnti-oxidation

Might be helpful in neutralizing free radicals. Can have a dehydration effect that might somewhat decrease the look of puffy eyes

More about Caffeine

Ingredient list view

Helianthus annuus seed oil, Chamomilla recutita extract, Aloe barbadensis extract, Unknown, Hamamelis virginiana extract, Calendula officinalis extract, Rosa canina seed oil, Behentrimonium methosulfate, Cetearyl alcohol, Behenyl alcohol, Hydrolyzed milk protein, Sodium lactate, Panthenol, Lactobacillus ferment lysate extract, Punica granatum extract, Caffeine

Compare prices

Retailers ranked by price — lowest first.

No pricing data available yet for this product.

Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
	True NorthIlluminating Eye CreamYOUR PRODUCT	WhishRepairing Eye Cream With Bakuchiol	NyakioRed Ginseng Line Smoothing Eye and Lip Cream	Natura SibericaLab Biome Repair Eye Cream
Match	—	51%	50%	50%
Price	—	$59.72	—	$11.15
Shared key ingredients	—	3 of 7	2 of 7	2 of 7
Key difference	—	Bakuchiol	Butyrospermum Parkii Butter	Dipeptide Diaminobutyroyl Benzylamide Diacetate
Irritancy	Medium	Medium	Medium	Medium
Drying alcohol	—	—	—	—
	View product	Shop	Shop	Shop

More alternatives: MUTHA Up All Night Eye Cream EmerginC Hyper-Vitalizer Eye Cream

Cheaper alternatives? Browse formulas in the same category.

We compare ingredient profiles across our catalog — pick the closest match for your budget.

Open dupe finder

Product summary

Based on the ingredient list, "True North - Illuminating Eye Cream" can work well for skin moisturization. To work well, any moisturizer needs to include a combination of water-binding and emollient ingredients. True North - Illuminating Eye Cream ticks this box. Panthenol, sodium lactate and aloe barbadensis extract in this product (humectants) attract water molecules to the upper layer of the skin (the water comes from the outside air or from the deeper layers of the skin if the air is dry). Helianthus annuus seed oil, cetearyl alcohol and behenyl alcohol in this product help decrease the water evoporation from the skin, so that it stays hydrated for longer. These ingredients also soften the skin and take away the feeling of tightness and dryness.

Irritation risk

This moisturizer contains actives that can be irritating. We assess the overall irritancy of this moisturizer to be medium. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.