Tower 28 Beauty SOS FaceGuard SPF 30 Sunscreen PA+++

Tower 28 Beauty SOS FaceGuard SPF 30 Sunscreen PA+++

SPF 30Efficacy90/100IrritancyLow·2 UV filters

Works for

Sun protection
SPF 30 · 2 UV filters
Broad spectrum
SPF 30Broad spectrumMineral + chemical filters

This product offers a good level of protection against both UVB and UVA rays.

This sunscreen uses organic (so-called "chemical") sunscreen filters. Organic, or "chemical" filters usually provide reliable sun protection and rarely leave a white cast. Sunscreens with organic filters can sting eyes.

This product can be considered "reef safe" because it does not contain the UV filters (oxybenzone and octinoxate) that can be harmful to coral reefs when present in the water in high concentrations.

UV spectrum
UVB290–320 nmUVA II320–340 nmUVA I340–400 nm
Butyloctyl Salicylate
Zinc Oxide
FilterCoverageWhat it doesEst. amount
Butyloctyl SalicylateUVBA synthetic ester of salicylic acid that is used to help disperse pigments and boost effectiveness of sunscreen ingredients. It is able to absorb UV light (working as an organic, or chemical filter), but is not approved as a sunscreen ingredient on its own~3.1–3.8%
Zinc Oxide Mineral UVBUVA Photo-stable A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant~44–54%
~ marks concentrations estimated from label position and typical use levels
Reef-safe
No oxybenzone or octinoxate — the two filters banned in Hawaii, Florida Keys and Aruba.
Moisturizing
Ceramide ap, Ceramide eop + 16 more
Works well
What the product description says
“It hydrates, soothes, and leaves skin looking fresh—never greasy.”
Source: N/A

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: caprylic/capric triglyceride, squalane.

The following ingredients in this product are especially good for supporting the skin barrier and helping with the hydration level: ceramide ap, ceramide eop, ceramide np, phytosphingosine

Ceramide apHeroEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~1.1–1.3%
Ceramide eopHero· EmollientEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~0.8–1.2%
Ceramide npHero· EmollientEffect: HighA type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin~0.65–0.95%
PhytosphingosineHero· EmollientEffect: HighA type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect~0.25–0.45%
AllantoinKey active· HumectantEffect: HighHelps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated~6.1–7.4%
C12-15 alkyl benzoateKey active· EmollientEffect: MediumEnhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth~2.3–2.8%
Caprylic/capric triglycerideKey active· Emollient, OcclusiveEffect: HighA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin~2–2.4%
Capryloyl glycerin/sebacic acid copolymerKey activeEffect: MediumHelps soften the upper layer of the skin~1.6–2%
Cetearyl alcoholKey active· EmollientEffect: MediumA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture~0.65–0.95%
Cetyl palmitateKey active· EmollientEffect: MediumAn emollient that helps soften the skin and is used to improve product texture and stability~0.55–0.8%
CholesterolKey active· EmollientEffect: HighAn emollient that is naturally found in skin~0.5–0.75%
Diisopropyl sebacateKey active· EmollientEffect: MediumHelps soften the upper layer of the skin without creatng a greasy finish~0.45–0.65%
GlycerinKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant~0.3–0.55%
Garcinia indica seed butterKey activeEffect: MediumHelps soften the upper layer of the skin. It mostly contains oleic acid which is not the most effective emollient to prevent water loss, but might have an anti-inflammatory effect~0.3–0.55%
SqualaneKey active· Emollient, OcclusiveEffect: HighAn oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.~0.25–0.45%
Sodium hyaluronateKey active· HumectantEffect: HighOne of the best moisturizing ingredients. Attracts water into the upper layer of the skin~0.2–0.4%
Isodecyl neopentanoate· Emollient, OcclusiveEffect: LowAn emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss.~0.25–0.5%
TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.15–0.3%
Evens skin tone
Side benefit · No ingredient credited for this claim
Works well

This product offers broad spectrum sun protection. It means that it can prevent hyperpigmentation and help keep the skin tone even (sun damage is the main factor causing age spots, darkening of post-acne marks and other discolorations).

Anti-aging
Side benefit · Tocopherol
Works well

This product can help prevent early signs of skin aging because it offers a good level of broad spectrum sun protection. Sun damage is the main cause of premature skin aging, and protecting your skin from the sun is the best anti-aging strategy.

TocopherolEffect: Low, below effective dosePure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself~0.15–0.3%

Can it cause trouble?

Irritancy
11 flagged ingredients
Low risk
We flag 11 ingredients with irritancy potential; the product's overall irritancy is low. The table lists each ingredient's own rating.
IngredientFunctionIrritationEst. amount
Butyloctyl salicylateA synthetic ester of salicylic acid that is used to help disperse pigments and boost effectiveness of sunscreen ingredients. It is able to absorb UV light (working as an organic, or chemical filter), but is not approved as a sunscreen ingredient on its ownMedium~3.1–3.8%est.
Caprylic/capric triglycerideA good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerinMedium~2–2.4%est.
Citric acidCan work as an exfoliant but is typically used to adjust the product pHMedium~0.4–0.6%est.
Ethylhexyl methoxycryleneHelps improve stability of sunscreen filters and boost their effectivenessMedium~0.35–0.6%est.
EthylhexylglycerinA preservativeMedium~0.3–0.6%est.
Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymerA gelling agent that thickens the product consistency and leaves the skin with a velvety finishMedium~0.25–0.45%est.
Polyhydroxystearic acidUsed to create a thicker product consistency and stabilize the formulationMedium~0.25–0.45%est.
Polysorbate 60Helps oil and water mix togetherMedium~0.25–0.4%est.
Potassium cetyl phosphateHelps oil and water mix togetherMedium~0.25–0.45%est.
Sodium lauroyl lactylateHelps water and oil mix togetherMedium~0.25–0.45%est.
Sorbitan palmitateHelps water and oil mix together and stabilize the product formulationMedium~0.2–0.35%est.
Comedogenic
1 ingredient rated 2 or more on the 0–5 pore-clogging scale
1 flagged
These ingredients have a comedogenic rating of 2 or more on a 0–5 scale; the table shows each one's rating. In leave-on products they can clog pores in acne-prone skin.
IngredientFunctionRatingEst. amount
Cetearyl alcoholA non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture2/5~0.65–0.95%est.

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Ingredients

Filter by role to see what each ingredient is doing.

Zinc oxide~44–54%
UV filterKey active
Irritation risk
Low
Works for
Sun protection

A broad spectrum sunblock (protects from both UVA and UVB rays). Is suitable for most sensitive skins. In small concentrations, can be used as a colorant

More about Zinc oxide
Allantoin~6.1–7.4%
Key active
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryReduces rednessAnti-blemishReduces irritationExfoliation

Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated

More about Allantoin
Bisabolol~4–4.9%
Formula
Irritation risk
Low
Works for
Reduces irritationAnti-inflammatoryAnti-oxidation

An active component of chamomile plant that historically has been used to calm down irritated skin. A recent study shows that bisabolol indeed can have some anti-inflammatory effect on skin, even though conclusive data is lacking. Bisabolol has a sweet floral scent and can be added to products for its aromatic properties

More about Bisabolol
Butyloctyl salicylate~3.1–3.8%
UV filterKey activeIrritant · medium
Irritation risk
Medium
Works for
Sun protection

A synthetic ester of salicylic acid that is used to help disperse pigments and boost effectiveness of sunscreen ingredients. It is able to absorb UV light (working as an organic, or chemical filter), but is not approved as a sunscreen ingredient on its own

More about Butyloctyl salicylate
C12-15 alkyl benzoate~2.3–2.8%
Key active
Irritation risk
Low
Works for
Moisturizing

Enhances the product texture and makes it more spreadable. Helps reduce water loss from the outer layer of skin. Extands the shelf life by preventing bacteria growth

More about C12-15 alkyl benzoate
Caprylic/capric triglyceride~2–2.4%
Key activeIrritant · medium
Irritation risk
Medium
Works for
Moisturizing

A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin

More about Caprylic/capric triglyceride
Capryloyl glycerin/sebacic acid copolymer~1.6–2%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin

More about Capryloyl glycerin/sebacic acid copolymer
Carbomer~1.4–1.7%
Formula
Irritation risk
Low
Works for
Cleansing

Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations

More about Carbomer
Ceramide ap~1.1–1.3%
Hero · Moisturizing
Irritation risk
Low
Works for
Reduces irritationMoisturizingAnti-inflammatory

A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin

More about Ceramide ap
Ceramide eop~0.8–1.2%
Hero · Moisturizing
Irritation risk
Low
Works for
Reduces irritationMoisturizingAnti-inflammatory

A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin

More about Ceramide eop
Ceramide np~0.65–0.95%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingReduces irritationAnti-inflammatory

A type of lipid similar to ceramides naturally present in skin. Helps to soften the upper layer of the skin and supports the skin barrier function to keep it hydrated. Can help to prevent inflammation in skin

More about Ceramide np
Cetearyl alcohol~0.65–0.95%
Key activeComedogenic 2/5
Irritation risk
Low
Comedogenicity
2/5
Works for
CleansingMoisturizing

A non-drying alcohol. Works as an emollient. Helps water and oil mix together and creates a nice product texture

More about Cetearyl alcohol
Cetyl palmitate~0.55–0.8%
Key active
Irritation risk
Low
Works for
Moisturizing

An emollient that helps soften the skin and is used to improve product texture and stability

More about Cetyl palmitate
Cholesterol~0.5–0.75%
Key active
Irritation risk
Low
Works for
CleansingMoisturizing

An emollient that is naturally found in skin

More about Cholesterol
Citric acid~0.4–0.6%
Irritant · medium
Irritation risk
Medium

Can work as an exfoliant but is typically used to adjust the product pH

More about Citric acid
Diisopropyl sebacate~0.45–0.65%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin without creatng a greasy finish

More about Diisopropyl sebacate
Ethylhexyl methoxycrylene~0.35–0.6%
Irritant · medium
Irritation risk
Medium

Helps improve stability of sunscreen filters and boost their effectiveness

More about Ethylhexyl methoxycrylene
Ethylhexylglycerin~0.3–0.6%
Irritant · medium
Irritation risk
Medium

A preservative

More about Ethylhexylglycerin
Garcinia indica seed butter~0.3–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

Helps soften the upper layer of the skin. It mostly contains oleic acid which is not the most effective emollient to prevent water loss, but might have an anti-inflammatory effect

More about Garcinia indica seed butter
Glycerin~0.3–0.55%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant

More about Glycerin
Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer~0.25–0.45%
Irritant · medium
Irritation risk
Medium

A gelling agent that thickens the product consistency and leaves the skin with a velvety finish

More about Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer
Isodecyl neopentanoate~0.25–0.5%
Formula
Irritation risk
Low
Works for
Moisturizing

An emollient that helps soften the skin. It also forms a protective on its surface to reduce water loss.

More about Isodecyl neopentanoate
Lauryl lactate~0.25–0.45%
Formula
Irritation risk
Low
More about Lauryl lactate
Phenoxyethanol~0.2–0.4%
Formula
Irritation risk
Low

A preservative. It helps prevent bacterial growth in cosmetic products

More about Phenoxyethanol
Phytosphingosine~0.25–0.45%
Hero · Moisturizing
Irritation risk
Low
Works for
MoisturizingAnti-inflammatoryAnti-blemish

A type of lipid that is naturally present in skin. It might help in repairing skin barrier function and has anti-bacterial effect

More about Phytosphingosine
Polyhydroxystearic acid~0.25–0.45%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Used to create a thicker product consistency and stabilize the formulation

More about Polyhydroxystearic acid
Polysorbate 60~0.25–0.4%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Polysorbate 60
Potassium cetyl phosphate~0.25–0.45%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps oil and water mix together

More about Potassium cetyl phosphate
Sodium hyaluronate~0.2–0.4%
Key active
Irritation risk
Low
Works for
Moisturizing

One of the best moisturizing ingredients. Attracts water into the upper layer of the skin

More about Sodium hyaluronate
Sodium hydroxide~0.2–0.4%
Formula
Irritation risk
Low

Used to adjust the product's pH

More about Sodium hydroxide
Sodium lauroyl lactylate~0.25–0.45%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil mix together

More about Sodium lauroyl lactylate
Sorbitan isostearate~0.25–0.4%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Sorbitan isostearate
Sorbitan olivate~0.2–0.4%
Formula
Irritation risk
Low
Works for
Cleansing

Helps oil and water mix together

More about Sorbitan olivate
Sorbitan palmitate~0.2–0.35%
Irritant · medium
Irritation risk
Medium
Works for
Cleansing

Helps water and oil mix together and stabilize the product formulation

More about Sorbitan palmitate
Squalane~0.25–0.45%
Key active
Irritation risk
Low
Works for
Moisturizing

An oil naturally present in skin. Works as an emollient to soften the skin and form a protective layer on its surface without a greasy feeling.

More about Squalane
Tetrasodium glutamate diacetate~0.15–0.3%
Formula
Irritation risk
Low

Helps stabilize the product formulation

More about Tetrasodium glutamate diacetate
Tocopherol~0.15–0.3%
Formula
Irritation risk
Low
Works for
Anti-oxidationAnti-agingAnti-inflammatoryMoisturizing

Pure form of vitamin E. Can help moisturise and protect the skin from free radicals. Often used to help stabilise other ingredients or the formula itself

More about Tocopherol
Triethoxycaprylylsilane~0.15–0.25%
Formula
Irritation risk
Low

A type of silicone that helps oil and water mix well together. Helps to disperse other ingredients, e.g. pigments, evenly in a formulation

More about Triethoxycaprylylsilane
Water~0.1–0.2%
Formula
Irritation risk
Low

Plain old water

More about Water
Xanthan gum~0.1–0.2%
Formula
Irritation risk
Low
Works for
Cleansing

Used to create a thicker product consistency

More about Xanthan gum
Iron oxides~0.1–0.2%
Formula
Irritation risk
Low
Works for
Sun protection

An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499. They might be able to offer some protection against visible light, but the degree of the protection is not clear

More about Iron oxides
Ingredient list view

Zinc oxide, Allantoin, Bisabolol, Butyloctyl salicylate, C12-15 alkyl benzoate, Caprylic/capric triglyceride, Capryloyl glycerin/sebacic acid copolymer, Carbomer, Ceramide ap, Ceramide eop, Ceramide np, Cetearyl alcohol, Cetyl palmitate, Cholesterol, Citric acid, Diisopropyl sebacate, Ethylhexyl methoxycrylene, Ethylhexylglycerin, Garcinia indica seed butter, Glycerin, Hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer, Isodecyl neopentanoate, Lauryl lactate, Phenoxyethanol, Phytosphingosine, Polyhydroxystearic acid, Polysorbate 60, Potassium cetyl phosphate, Sodium hyaluronate, Sodium hydroxide, Sodium lauroyl lactylate, Sorbitan isostearate, Sorbitan olivate, Sorbitan palmitate, Squalane, Tetrasodium glutamate diacetate, Tocopherol, Triethoxycaprylylsilane, Water, Xanthan gum, Iron oxides

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Worth comparing, line by line.

Match % combines shared ingredients, the first five ingredients, shared actives and hero ingredients, irritancy (lower counts in the alternative's favour), texture and body area. Only products in the same routine step are compared.

Side-by-side comparison of this product against its closest alternatives
Tower 28 BeautySOS FaceGuard SPF 30 Sunscreen PA+++YOUR PRODUCTObagiMINERAL UV BARRIER PROTECT BROAD SPECTRUM SPF 40CeraVeHydrating Mineral Face Sunscreen Lotion SPF 30 with Zinc OxideCetaphilSheer Mineral* Sunscreen Lotion SPF 50
Match—58%56%52%
Price—$65.00$13.99—
Shared key ingredients—10 of 138 of 138 of 13
Key difference——NiacinamideDipotassium Glycyrrhizate
Irritancy Low Low Low Low
SPFSPF 30SPF 40SPF 30SPF 50
Drying alcohol————
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More alternatives: Conscious Chemist Hybrid Lightweight Gel Sunscreen SPF50 PA++++PRIORI Skincare TETRA fx251 Broad Spectrum SPF55 Sunscreen Color Guide

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Product summary

We assess that "Tower 28 Beauty - SOS FaceGuard™ SPF 30 Sunscreen PA+++" can provide reliable sun protection based on the ingredient list. We love that it can protect from both UVA and UVB rays (not all sunscreens with SPF ratings give UVA protection. UVA rays do not cause sunburn, but still damage our skin and lead to early aging).

Its formula is also hydrating, so you might not need an additional moistruizer during the day. Like all broad-spectrum sunscreens, this product helps prevent early signs of aging.

Sunscreen filters

This is a "mixed" sunscreen in the sense that it uses both mineral and organic (so-called "chemical") sun filters. Here are the organic filters this product uses: butyloctyl salicylate. As for the mineral filters, this sunscreen uses zinc oxide.

Irritation risk

This product does not contain known common irritants and is suitable for sensitive skin. We assess the overall irritancy of it to be low. For a detailed overview of all potential irritants: click here

You can see the detailed formula review with the breakdown of all actives in the product and the full ingredient list with estimated concentrations in the tables below.

About the brand

According to Cruelty-Free Kitty "Tower 28 Beauty" is cruelty free and so is its parent company.

Sources cited in this review

Every concentration estimate and effectiveness label is anchored to one of these 17 studies and safety reviews.

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Tower 28 Beauty SOS FaceGuard SPF 30 Sunscreen PA+++
Tower 28 BeautySOS FaceGuard SPF 30 Sunscreen PA+++

Affiliate links · As an Amazon Associate, WIMJ earns from qualifying purchases.

As an Amazon Associate, WIMJ earns from qualifying purchases.