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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Deeply drive the nutritive and anti-aging benefits of Caviar into skin with the Master Lab Sheet Mask from South Korean skincare and cosmetics label, TONYMOLY."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

See a mistake?
Promise
What does the product description say?
"Part of the brand’s Master Lab Collection of customized masks that target specific skin conditions, the decadent, nutrient-packed Caviar edition effectively infuses skin with a cocktail of essential fatty acids (omega 3 and 6), vitamins and minerals, preventing dullness and drying of skin for a luminous, balanced complexion."
WIMJ summary for evens skin tone

Effective ingredients missing or their concentration is too low

See a mistake?
Promise
What does the product description say?
"Formulated with a nourishing blend of active ingredients, the Master Lab Sheet Mask Collagen is ideal for dehydrated, lacklustre skin."
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: allantoin, arginine.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: arginine, cyclopentasiloxane.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Evens skin tone
Total Promises Fulfilled score: 25/100.

Potential irritants

Ingredients by volume

Ingredient Estimated concentration
Plain old water
40% - 60%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
5.9% - 8.8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.4% - 5.1%
Acts as a solvent for other ingredients. Speeds up the absorption of other ingredients into the skin
2.7% - 4%
Can be drying and contribute to skin irritation. Used in formulars to dissolve other ingredients, create a thinner product consistency or for its antibacterial properties
2.1% - 3.1%
A preservative
0.5% - 1.15%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
1.4% - 2.1%
1.2% - 1.8%
Helps calm down inflammation in skin and can help reduce itching. Helps to repair the skin barrier and keep skin hydrated
0.85% - 1.25%
A gelling agent that thickens the product consistency and leaves the skin with a velvety finish
0.55% - 1.25%
Helps oil and water mix together
0.4% - 0.95%
A silicone that helps improve the product texture and spreadability. Can absord oil creating a short-term mattifying effect on the skin
0.35% - 0.75%
0.1% - 0.45%
Helps preserve products and creates a nice product texture
0.15% - 0.5%
An amino acid that is naturally present in skin and helps keep it hydrated. When used together with AHAs, it can reduce their irritating effect on the skin
0.1% - 0.45%
Helps create a thicker or gel-like product texture. It is not a surfactant but can be used in gentle cleansing formulations
0.1% - 0.4%
A plant extract that has some anti-oxidant activity, but solid research is lacking. Can help attract water to the upper layer of the skin
0.1% - 0.4%
0.1% - 0.4%
0.1% - 0.35%
Used as a fragrance and can be irritating
0.1% - 0.3%
0.1% - 0.35%
A plant extract that is added for its fragrance. Can be irritating
0.1% - 0.3%
Plant extract that can help neutralize free radicals in skin. Can be used as a fragrance. Can be irritating
0.1% - 0.4%
A plant extract that one one hand, can contain compounds that can help calm down skin irritation, but, on the other hand, its other compounds (especially fragrant ones) can themselves be irritating
0.05% - 0.2%
Used to create a thicker product consistency
0.05% - 0.2%
A preservative
0.05% - 0.15%
Helps attract water to the upper layer of the skin and can help improve skin barrier function
0.01% - 0.05%
An aromatic blend of unspecified and possibly irritating ingredients
0.01% - 0.05%

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