What's In My Jar

Dupes & alternatives for The Ordinary-Serum Foundation

Serum Foundation
The Ordinary

Serum Foundation

Low irritancy Score: 25/100
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20 alternatives found · Best match: 23% (Low)
No close formula dupes found
These are the closest alternatives based on WIMJ's similarity score. Consider filtering by irritancy or ingredients you want to avoid.
Vitamin C Lotion 15% daily antioxidant for brighter skin with THD Ascorbate
Revision Skincare
Vitamin C Lotion 15% daily antioxidant for brighter skin with THD Ascorbate
22%
Low match
$100.00
Low irritancy

Why it matches

CYCLOPENTASILOXANETOCOPHEROL

Key differences

TETRAHEXYLDECYL ASCORBATEGLYCERINSODIUM POLYACRYLATE +2 more
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Common ingredients (2)
CYCLOPENTASILOXANETOCOPHEROL
Similarity breakdown
Overall formula22%
Active ingredients38%
All ingredients14%
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Resist Super Antioxidant Serum
Paula's choice
Resist Super Antioxidant Serum
22%
Low match
Low irritancy

Why it matches

TOCOPHEROLCYCLOPENTASILOXANE

Key differences

FERULIC ACIDTETRAHEXYLDECYL ASCORBATECERAMIDE NP +13 more
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Common ingredients (2)
TOCOPHEROLCYCLOPENTASILOXANE
Similarity breakdown
Overall formula22%
Active ingredients38%
All ingredients11%
View full product details
Vitamin C E + Alpha Arbutin serum
skinmade
Vitamin C E + Alpha Arbutin serum
22%
Low match
$25.49
Low irritancy

Why it matches

TOCOPHEROL

Key differences

HEXANOYL DIPEPTIDE-3 NORLEUCINE ACETATEALPHA-ARBUTIN3-O-ETHYL ASCORBIC ACID +8 more
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Common ingredients (1)
TOCOPHEROL
Similarity breakdown
Overall formula22%
Active ingredients38%
All ingredients9%
View full product details

About Similarity Scores

Our similarity score compares product formulas based on shared active ingredients, hero ingredients, and overall formula composition. A higher score means a more similar formula.

70%+ - High match
40-69% - Medium match
<40% - Low match

Note: Similarity is based on WIMJ's formula analysis (actives + overall formula similarity). Ingredient concentrations are estimated; products aren't lab-tested. A similar formula doesn't guarantee the same texture or feel.