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Can the product deliver on its promises?

See a mistake?
Promise
What does the product description say?
"Crafted for all skin tones and types, this mask delivers intense hydration, a potent dose of antioxidants, and smooths fine lines and wrinkles."
WIMJ summary for anti-aging

Effective ingredients missing or their concentration is too low.

Ingredient Effectiveness Concentration Irritancy
LOW
does not meet threshold
See a mistake?
Promise
What does the product description say?
"Hydrogel Décolletage Mask"
From product name
WIMJ summary for moisturizing

This product can help improve hydration of the skin with the two types of ingredients.

The first type is called “humectants”:
these ingredients help attract water. When humectants are on the surface of the skin, they “pull in” the moisture from the outside environment, or from within deeper layers of the skin. The following ingredients in this product do the job: anhydroxylitol, glycerin.

This product also contains ingredients called “occlusives”. They help reduce the speed with which our skin loses moisture to the outside environment. These ingredients also help soften the upper layer of the skin, so it feels less tight and nicer to the touch. The following ingredients in this product do the job: hydrolyzed collagen, caprylyl glycol.

Ingredient Effectiveness Concentration Irritancy
HIGH
meets threshold
HIGH
meets threshold
HIGH
meets threshold

How honest is this product?

Promise Can it deliver?
Moisturizing
Anti-aging
Total Promises Fulfilled score: 37/100.

Potential irritants

IRRITANCY
MEDIUM
Ingredient Irritancy Skin Benefit
methylpropanediol
does not have skin benefit
carrageenan
does not have skin benefit
agar
Has skin benefit

Ingredients by volume

Ingredient Estimated concentration
Plain old water
45% - 55%
Used to create a nice product texture and help delivery of other ingredients. Might be somewhat helpful in attracting water to the upper layer of the skin
6.4% - 7.8%
One of the best moisturizing ingredients. Naturally present in skin. It attracts water to the upper layer of the skin working as a humectant
3.8% - 4.7%
Helps dissolve other ingredients in a formulation
3.1% - 3.8%
Helps thicken the product formula and create a nice product formulation
2.3% - 2.9%
Polysaccharide derived from seaweed. Used to create a thicker product consistency and might help attract water to the upper layer of the skin
1.8% - 2.2%
1.6% - 1.9%
Used to stabilize product formulations and create thicker consistency
1.5% - 1.8%
Helps to dissolve other ingredients in a formulation. Slows down the rate of product drying
1.1% - 1.3%
Helps oil and water mix together
0.9% - 1.1%
One of the best moisturizing ingredients. Attracts water into the upper layer of the skin
0.65% - 0.95%
Used to create a thicker product consistency
0.55% - 0.8%
Can contain potent anti-oxidant compounds (abbreviated ECG, GCG, EGC, and EGCG) that might help protect the skin from free radicals. Can help calm down inflammation and has some anti-bacterial properties. Unfortunately, these antioxidants are unstable and lose their effectiveness very quickly in products. The concentration of the antioxidant compounds in the extract also tends to be low to be effective in topical formulation
0.45% - 0.7%
A plant extract that can contain an irritating essential oil. Might have some anti-oxidant effect, but evidence is lacking
0.35% - 0.65%
A plant extract that can help lighten the skin and calm down inflammation. Might be helpful in neutralizing free radicals
0.3% - 0.6%
A berry extract that might help neutralize free radicals on the surface of the skin
0.3% - 0.6%
A plant extract that might have some anti-oxidant properties
0.3% - 0.6%
A mineral that is used to improve the texture of cosmetic products
0.3% - 0.55%
A preservative
0.25% - 0.5%
A good mix of fatty acids that forms a protective layer on the skin. Improves the shelf life of products. Derived from coconut and glycerin
0.3% - 0.55%
A sugar that is used to stabilize the product formulation. Can help attract water to the upper layer of the skin
0.25% - 0.45%
Can help attract water to the upper layer of the skin. In crystal form, it can work as a gentle exfoliant, gentler than the salt scrub. Helps stabilize the emulsion
0.2% - 0.4%
A salt derived from licorice. Works as an emollient to soften the upper layer of the skin and can help calm down inflammation. Might be helpful for skin lightening
0.2% - 0.4%
Works as a UV filter when used in high concentrations. It is photostable and is effective mostly against the UVB light, with some protection in the UVA range. In small concentrations, used for its ability to improve the color of cosmetic products. Is usually well tolerated by the skin
0.3% - 0.5%
0.2% - 0.4%
Stabilizes the product formulation
0.2% - 0.4%
An umbrella term for the following three colorants: CI 77491, CI 77492, CI 77499
0.2% - 0.35%
An aromatic blend of unspecified and possibly irritating ingredients
0.15% - 0.3%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.2% - 0.35%
Helps preserve products and creates a nice product texture
0.2% - 0.35%
Helps attract water to the upper layer of the skin and repair the skin barrir function
0.15% - 0.25%
Helps attract water to the upper layer of the skin and repair the skin barrier function
0.15% - 0.25%
A colorant that can add a pearl-like appearance to the formulation
0.2% - 0.35%
Helps attract water to the upper layer of the skin. Could be helpful in restoring the skin barrier function
0.1% - 0.15%
A typically plant-derived compound that is supposed mimic human collagen. Cannot penetrate the skin barrier so is not particularly useful in skincare products beyond attracting water to the upper layer of the skin
0.1% - 0.25%

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Price
WIMJ similarity score
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Irritancy
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
IRRITANCY
LOW
IRRITANCY
MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
IRRITANCY
MEDIUM
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MEDIUM
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MEDIUM
IRRITANCY
MEDIUM
Potential Irritants
All ingredients
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Questions

Scientific Sources